News of the Department of Marketing
WE VISITED FEDORIV AGENCY
Thanks to the unrestless movement of teachers and students, students had the opportunity to go to Kyiv to one of the coolest marketing agencies in Ukraine! It was a powerful and inspiring meeting that showed how marketing works in practice, using the example of well-known brands (Rozetka, Nova Poshta, Diya,
New challenges for teachers of the course «Promotion EU cohesion policy in sustainable competitiveness in the regions»
At the beginning of December, the cycle of classes on the “EU Cohesion Policy: Features of Promotion for the Formation of Sustainable Competitiveness of Regions” ended. Students of the Institute of Business, Economics, and Management and the Medical Institute of Sumy State University joined the course. The teachers of this
A training series was held on the topic: “Trading platforms in Ukraine and world experience”
On November 23 and 30, a training series for students of the “Marketing” specialty took place: “Trading platforms in Ukraine and world experience”, conducted by Anna Rosohata, Ph.D., senior lecturer of the Department of Marketing. In two parts of the training, the participants got acquainted with the available opportunities for
SCIENTIFIC VIRTUAL CLASSROOM FOR THE RESTLESS
On November 27, 2023, a joint scientific virtual class started its work, which united students of two outstanding universities – Stanislav Stashits University of Applied Sciences in Pila and Sumy State University. The program will last until December 29, 2023. The main topic of the virtual classes is “Marketing trends:
CONGRATULATIONS TO ALEKSY KWILINSKI
Happy Birthday! May everything be successful and dreams come true! Let the source of all kinds of gains be filled, and fate smiles with new unstoppable accomplishments!
MARKETING FOR THE PROMOTION OF A HEALTHY LIFESTYLE AMONG YOUTH
On November 23, we had an exciting event timed to the International No Smoking Day. Nataliia LETUNOVSKA, Associate Professor of the Department of Marketing, conducted the lecture with students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop). The lecture was devoted to the use of marketing tools
The features of using marketing in issues of a healthy lifestyle
On November 23, 2023, Nataliia Letunovska conducted a lecture for the students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop) about the use of marketing tools to promote a healthy lifestyle among the population of Ukraine (in the framework of the international educational project of the Jean
HOW THE SUMDU BRAND IS FORMED
On November 22, a practice-oriented event was held for 1-2 year marketing students. The topic of the meeting: “Does the university need a brand: let’s think together on the example of Sumy State University.” Speaker: Maryna Osyukhina, head of the Media Center of Sumy State University. They talked about the
MODERN PRACTICES OF MARKETING ACTIVITIES MANAGEMENT
Acquiring practical skills is impossible without studying the modern practices of enterprises in various economic sectors. On November 20, 2023, as part of the disciplines “Marketing Advanced” (teacher Tetyana PIMONENKO) and “Blogging and Influencer Marketing” (teacher Liliya KHOMENKO), a practical session was held for second- and fourth-year marketers at the
Marketing technologies in the field of health advocacy and anti-smoking social movement
This Monday, Nataliia Letunovska, Associate Professor of the Department of Marketing, as part of implementing the Jean Monet project, conducted the lecture, which was timed to the World No Tobacco Day. The main issues discussed during the lecture were the harm to the human body from the use of tobacco
DOES THE UNIVERSITY NEED A BRAND
We invite you to join the discussion on the topic: “Does the university need a brand: let’s think together on the example of Sumy State University”. The event will take place on November 22 from 2:00 p.m. in an offline format. Speaker: Maryna Osyukhina, head of the Media Center of
THE BEST STUDENT HAS BEEN REVEALED
The best student has been revealed… The winner of the competition “Best Student of Sumy State University in 2023” became Kateryna SHEVCHENKO, a student of Academic and Research Institute of Business, Economics and Management. Congratulations to the winner!