LEARNING IN WORLD PRACTICES: GLOBAL SUPPLY CHAINS

Proactive students of marketing are in constant search of new knowledge and are already reaching the world level. Thus, on October 21, students of the 4th course had the opportunity to join the webinar “Optimizing Global Manufacturing, Sourcing & Distribution” as part of the Marketing Logistics’ course. The speakers of the webinar were Rene Buck and Patrick Haex, CEO and managing partner of the consulting company BCI Global. In their report, they focused on the development of risk resilient supply chain and a future proof manufacturing footprint, showed inconvenient truth global companies face with during the supply chains’ transformation in a conditions of Covid-19, explained the features of the production “return” to the US and Europe from China. Participation in this webinar allowed proactive students of marketing understand better global trends in the supply chain management and identify the future challenges.