Marketologs of SumDU are always "on the wave" of world trends. The pandemic, changes in consumer sentiments, the desire to maintain good health, and even though April 7 is World Health Day… We just couldn't stay away! And to have an extraordinary practical lesson with second-year marketing students together with the Senior Lecturer of the Department of Marketing Letunovska N.Ye. we invited to the online meeting the founder of the brand GZ_team, leading masterclasses on healthy living and holistic health coach Elena Kretzschmar. During the meeting, she shared her experiences of promoting the brand in the field of health and the peculiarities of health product marketing.
There was an interesting discussion about the gender difference in a business organization. The seminar was very inspiring, and now we are convinced that we should be the captains of the ship of our lives, not just its passengers, and live life to the fullest, realizing ourselves.