From November 14 to 30, 2024, teachers of the Department of Marketing of Sumy State University Oleksiy LYULYOV and Tetyana PIMONENKO took part in the scientific internship "From Mind to Market: Applying Neuromarketing Techniques for Business Growth Considering SDGs", which took place at WSB University (Dombrowa Górnicza, Poland). The purpose of the internship was to research and implement modern neuromarketing technologies in business development taking into account the Sustainable Development Goals (SDGs).
The internship program provided participants with a unique opportunity to listen to lectures by leading world-class experts. In particular, Professor Andrew Zimbroff of the University of Nebraska-Lincoln (Lincoln, USA) shared his experience in the field of entrepreneurship, focusing on innovative approaches and sustainable business development, and Professor Rafiz Abazov of Columbia University (New York, USA) presented the prospects for using artificial intelligence to solve global challenges.
During the internship, an agreement on joint scientific activities was also signed between SumDU scientists and other participants of the event, in particular Professor Andrew Zimbroff (University of Nebraska-Lincoln, USA), Professor Rafiz Abazov (Columbia University, USA). This cooperation opens up new opportunities for the development of innovative projects in the field of marketing and business.
In addition to the educational component, Oleksiy LYULOV and Tetyana PIMONENKO, together with their colleague Oleksiy KWILINSKI, took part in the PhD and Dr hab diploma award ceremony at WSB University in Dąbrowa Górnicza, which was an important step in strengthening scientific cooperation between universities.
Participation in such events allows integrating international experience into the scientific activities of SumDU, contributes to improving the quality of research and popularizing sustainable business models in Ukraine.