Students received exciting and lively communication during a meeting with Yuriy Andrienko, SoMo Sales Director, UNIT.city resident on October 26, 2020, as part of the study of the disciplines "Fundamentals of Marketing", "Marketing Communications", "Marketing Logistics". Yuriy shared with students the main differences between foreign and domestic approaches to the implementation of startups, noting that the foreign approach does not work in Ukraine. He talked about some aspects of startups in domestic practice, reported the most successful modern projects in Ukraine, named the main reasons for the failure of startups and key bars. era on the way to their launch and promotion.
Yuriy noted that one of the critical aspects of starting and promoting a startup is the human factor and future soft skills specialists' availability, including communication skills, teamwork, continuous training, and trend analysis.
And for those who want to develop, I recommended reading "Learning to say no", "Secrets of successful negotiations", "Management in the style of Manchester United".
We thank Yuriy Andriyenko for an exciting meeting, and we hope for further cooperation!