SCIENTIFIC RESEARCH GROUP

HEALTH ECONOMICS AND SUSTAINABLE CONSUMPTION

Our research aims to understand the economic and behavioural mechanisms that shape health-related decisions and responsible consumption practices. We explore how policies, incentives, and communication strategies can promote healthier lifestyles and responsible choices of the population, contributing to both public health and sustainable development.
Our research group explores socio-economic determinants of promoting public health efficiency and its impact on sustainable economic growth and sustainable consumption.
We conduct and synthesise research to help in the development of policies related to health promotion, initiatives on healthy food market growth, and the transformation of blood donation systems. Special attention is devoted to designing educational campaigns that foster self-responsibility by promoting physical activity and enhancing emotional and mental well-being.
Our approach combines econometric analysis, statistical modelling, and neurobehavioural experiments.

Collaborate with:
Facilities:
BehLab_4-1024x1024
BehLAB
Members:

Nataliia Letunovska

Head of research group,
Doctor of Economics, Associate Professor

Liliia Khomenko

PhD, Senior Lecturer

Alina Vysochyna

PhD, Associate Professor

Mariia Kashcha

PhD, Assistant Professor

Daryna Synenko

PhD Student

Dariia Lytvynenko

Laboratory Assistant

Sofiia Usova

Student

Viktoriia Yevtushenko

Student

Research work supported by the Ministry of Education and Science of Ukraine:

  1. Institutional and functional adaptation of the public health system to post-war recovery of Ukraine’s economic and human potential (grant number 0125U000531) (2025-2027)
  2. Post-war recovery of the Ukrainian energy industry: Waste management optimisation considering public health, environmental, investment and tax determinants” (grant number 0123U100112( (2023-2025)
  3. Socio-economic recovery after COVID-19: modeling the consequences for macroeconomic stability, national security and resilience of communities” (grant number 0122U000778) (2022-2024)
  4. The impact of COVID-19 on the transformation of the medical and social security system: economic, financial and budgetary, institutional and political determinants (grant number  0122U000781) (2022-2024)

Erasmus+ projects:

  1. Jean Monnet Module “Healthy economy and policy: Values for Ukraine”, 2022-2024. 101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH

Individual internships

  1. Internships at the University of Liverpool, Institute of Population Health (2024-2025). Liverpool, United Kingdom (Nataliia Letunovska, Alina Vysochyna, Dariia Lytvynenko)
  2. Internship at the Pennsylvania State University (Fulbright Visiting Scholar Program). Project topic: “Population Behavior in the Field of Food Choices in the Context of Health System Resilience Providing” (State College, PA, USA, 09-11.2024) (Nataliia Letunovska)
  3. Scholarship of Ashburn Institute (USA). Project: “Post-Covid Economy and Graduate Recruiting”, 2021. (Mariia Kashcha)

Other projects:

  1. Assessment of the COVID-19 impact on vulnerable households. UNDP (United Nations Development Program). Number: 661-2021-UNDP-UKR-RFQ, 2021
  2. Project of the Czech Foundation of the Academia Aurea Grant Agency “Health economics and COVID-19: consequences for inclusive and sustainable development”, 2021

1. Letunovska N., Lytvynenko D. Gastronomic tourism as a tool for promoting healthy nutrition: managing and market trends. Галицький економічний вісник. 2025, № 93 (2). С. 113-118.
2. Letunovska N., Offei F.A., Junior P.A., Kashcha M. Influence of supply chain collaboration on environmental sustainability and implications for public health: A systematic literature review. Ефективна економіка. 2025. № 5.
3. Letunovska N., Khomenko L., Chvankin Ye. Pathways to enhancing the efficiency of business management mechanisms in healthcare. Соціально-економічні відносини в цифровому суспільстві. 2025. № 2(56). С. 90-101. https://doi.org/10.55643/ser.2.56.2025.610
4. Lyeonov S., Rosokhata A., Bilan S., Khomenko L., Kuznyetsova A., Myroshnychenko Iu., Letunovska N. (2025). Emotion-based insights into pro-environmental video campaigns: A study on waste sorting behavior in Ukraine. Environmental Economics. Volume 16, Issue 2. P. 50-72. DOI: 10.21511/ee.16(2).2025.05.
5. Szczepańska-Woszczyna K., Vysochyna A., Kwilinski A. (2024). Public health efficiency and country competitiveness: Empirical study in pre-pandemic and pandemic periods. Forum Scientiae Oeconomia, 1, 151-166.
6. Usova, S. О., Yevtushenko, V. S., Khomenko, L. М., & Kryvych, Ya. М. (2024). Peculiarities of promoting healthy food products: experience of the EU and Ukraine. Актуальні питання економічних наук. № 6. №133. https://doi.org/10.5281/zenodo.14599205
7. Kwilinski, A., Vysochyna, A. (2024). Efficiency of healthcare financing: Case of European countries. International Journal of Financial Studies
8. Herasymenko D., Hvozdetskyi V., Minchenko М. (2024). Theoretical foundations of neuromarketing research. Innovation, Social and Economic Challenges: Proceedings of the International Scientific Online Conference, Sumy, June 5-6, 2024 / edited by Dr. Oleksii Lyulyov, Dr. Tetyana Pimonenko – Sumy: Sumy State University, 2024.
9. Khomenko L., Chygryn O. Resilience in Healthcare Organizations: Bibliometric Analysis. Innovation, Collective Intelligence and Resiliency in Healthcare Organizations / edited by Aline Courie-Lemeur. Great Britain by ISTE Editions Ltd. 2024. Р. 7-23.
10. Letunovska N.Ye., Denikhov O.I., Kryvych Ya.M., Khomenko L.M., Shevchenko Ya.Yu. Enhancement of market entity management: Healthy approach using EU experience. Modern aspects of science: / за ред. Mezinárodní Ekonomický Institut s.r.o., 2024. C. 323-332.
11. Vysochyna, A., Vasylieva, T., Dluhopolskyi, O., Marczuk, M., Grytsyshen, D., Yunger, V., Sulimierska, A. Impact of coronavirus disease COVID-19 on healthcare expenditures and
sustainable economic growth relationship. International Journal of Environmental Research and Public Health. 2023. 20(4). 3049. https://doi.org/10.3390/ijerph20043049
12. Letunovska, N., Demchyshak, N., Minchenko, M., Kriskova, P., Kashcha, M., & Volk, A (2023). Management of Country’s Social Brand Under Conditions of Uncertainty in the Health Domain. Marketing and Management of Innovations, 14(2), 10-18. https://doi.org/10.21272/mmi.2023.2-02.
13. Letunovska N., Saher L., Syhyda L., Yevdokymova A. (2023). Analysis of health care system development in the regions amidst the economic inclusiveness and social determinants of health. WSEAS Transactions on Environment and Development, 2224-3496, Volume 19, p.163-173.
14. Letunovska N., Kashcha M., Dluhopolskyi O., Lyeonov S., Artyukhova N., Gasior M., Sak-Skowron M. (2023). Health risks and country sustainability: the impact of the COVID-19 pandemic with determining cause-and-effect relationships and their transformations. Sustainability, 15(1), 222. https://doi.org/10.3390/su15010222.
15. Kuzmenko, O., Lyeonov, S., Letunovska, N., Kashcha, M., & Strielkowski, W. (2023). Impact of COVID-19 on the national development of countries: Implications for the public health. PLoS ONE, 18(3 March), e0277166. DOI: 10.1371/journal.pone.0277166.
16. The EU Cohesion policy and healthy national development: Management and promotion in Ukraine : monograph / Edited by N. Letunovska, L. Saher, A. Rosokhata. 2023, 645 p.
17. Vasylieva, T., Galecka, A., Vysochyna, A., & Filep, B. Economic development and income inequality: Role in country resistance to COVID-19. Economics and Sociology. 2022. 15(4). 286-302. https://doi.org/10.14254/2071-789X.2022/15-4/14
18. Khomenko L.M., Saher L.Yu. Semiotic Analysis of Logos as a Marketing Promotion Tool for Blood Service Enterprises. Вісник Хмельницького національного університету. Серія: “Економічні науки”. 2021. №5, Том 1. 111-117. DOI: 10.31891/2307-5740-2021-298-5(1)-19.
19. Khomenko L.M., Saher L. Yu. Influencer marketing in blood service facilities. Науковий вісник Полісся. 2021. 1(17). 74-77. DOI: 10.25140/2410-9576-2021-1(22)-161-170.