We are delighted to congratulate Anastasiia Illiashenko on the successful defence of her PhD dissertation entitled “Green Marketing of B2B Enterprises in the Context of Industry 4.0.”
The dissertation addresses highly relevant issues related to the development of green marketing, digital transformation of business, corporate environmental responsibility, and the implementation of sustainable marketing practices in the B2B sector in the context of Industry 4.0.
PhD Supervisors:
Olena Chygryn, Doctor of Economics, Professor, Professor at the Department of Marketing, Sumy State University, Ukraine;
Peter Guenther, PhD, Associate Professor, University of Liverpool Management School, United Kingdom.
We sincerely congratulate Anastasiia on this important academic achievement and wish her continued professional success, inspiring new research ideas, fruitful international collaboration, and further contributions to the advancement of contemporary marketing research and practice.
We are proud of our PhD students and the research achievements of our Department!