Bachelor’s students had the opportunity to take part in a practical training session at the department’s partner company, TECHNOCHIM LLC, a leading Ukrainian enterprise in the chemical industry. This visit provided an excellent opportunity to observe real business processes and explore current marketing challenges within the industrial sector.
TECHNOCHIM LLC is a company with many years of experience in producing chemical products, combining technological excellence with market flexibility. Such enterprises offer a unique environment in which the specific features of B2B marketing, industrial branding, and sustainability practices become particularly evident – from product positioning to building long-term relationships with corporate clients.
During the session, students familiarised themselves with the company’s production processes TECHNOCHIM LLC, logistics, and product portfolio, which helped them better understand how industrial marketing operates “from the inside.” They analysed target markets, distribution channels, and the competitive landscape, and discussed strategies for entering new market segments.
This practical class provided real-world insights into how marketing functions in the industrial sector: how value propositions are formed, how distribution channels are developed, and how strong relationships with corporate clients are built.