Oleksandr Olehovych Ivanov
Academic Degree, Title:
Postgraduate Student
Position:
Junior Lecturer
Dissertation Topic:
“Marketing of Territorial Communities”
Scientific Supervisor: Ph.D., Associate Professor Mariia Minchenko
Research Interests:
territorial marketing; place marketing; marketing communications.
Main Disciplines:
Marketing Communications – 1
Marketing Communications – 2
Content Marketing
Commercial Activities of Intermediary Enterprises
Marketing Communications – 2
Content Marketing
Commercial Activities of Intermediary Enterprises
Publications:
- Minchenko, M. (2020, December). Ivanov O. (2020). In Application of Content Marketing in the Formation of Marketing Strategy of Territorial Communities / Innovation, Social and Economic Challenges: the International Scientific Online Conference (Sumy, pp. 35-38).
- Minchenko, M., & Ivanov, O. (2020). Determination of Features of the Application of Content Marketing in the Formation of Marketing Strategy of Territorial Communities. Innovation, Social and Economic Challenges, 35.
International Programs and Internships:
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI” 90 hours, (Piła, Poland, 27.11-29.12.2023).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities” 90 hours, (Piła, Poland, 01.11-30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Economics and Marketing: Impact of Covid-19” 90 hours, (Piła, Poland, 22.11-22.12.2021).
Virtual Mobility at Riga Technical University “Research Methodology” 180 hours, (Riga, Latvia, 12.04-04.06.2021).
Internship at Stanisław Staszic University of Applied Sciences in Pila “Trends in Marketing Research”, 150 hours (Piła, Poland, 14.04-14.05.2021).
Internship at Institute of International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznań, Poland, 15.09-15.10.2020).
Internship at Institute of International Cooperation Development, “Modern Trends in Marketing Research” (Poznań, Poland, 03-04.2020).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities” 90 hours, (Piła, Poland, 01.11-30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Economics and Marketing: Impact of Covid-19” 90 hours, (Piła, Poland, 22.11-22.12.2021).
Virtual Mobility at Riga Technical University “Research Methodology” 180 hours, (Riga, Latvia, 12.04-04.06.2021).
Internship at Stanisław Staszic University of Applied Sciences in Pila “Trends in Marketing Research”, 150 hours (Piła, Poland, 14.04-14.05.2021).
Internship at Institute of International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznań, Poland, 15.09-15.10.2020).
Internship at Institute of International Cooperation Development, “Modern Trends in Marketing Research” (Poznań, Poland, 03-04.2020).
Education and Work Experience:
From 10.2020 to Present: Sumy State University, Department of Marketing, Postgraduate Student.