News of the Department of Marketing

GRADUATION OF MARKETING BACHELORS 2024
On July 20, 2024, the graduation ceremony of bachelor marketers took place. Almost all four years of study were spent online due to the pandemic and the full-scale invasion of the russian rederation. However, this year there were the most graduates with red diplomas. We are proud of your achievements.We

WIN IN ALL-UKRAINIAN DIPLOMA COMPETITION
On June 27, 2024, the results of the All-Ukrainian competition for qualification works in the “Marketing” specialty, based on the Khmelnytskyi Cooperative Trade and Economic Institute, were announced. This year, a graduate of the “Marketing” specialty, Anastasiia BRECHKA, received a prize and a diploma with a III degree at the

ESC VOLONTEERING OF 1ST YEAR STUDENT
“Recently I finished my first esc volunteering. What we did was teach lessons in schools, organize quizzes, games and a bunch of other activities. Unexpectedly, I fell in love with working with children, even though it seemed very difficult at the beginning. Another nice part of the project is the

Winning in the diploma competition under the leadership of a member of the Jean Monnet project team: about healthy sweets and more
Not only members of the project team are working on solving scientific and practical problems in healthy development, but this year Anastasiia BRECHKA, a graduate of the “Marketing” specialty, whose diploma project is under the supervision of Doctor of Economics Nataliia LETUNOVSKA concerned the marketing strategy of business development in

DEFENSE GRADUATE THESIS OF BACHELOR STUDENTS
On June 18–26, 2024, the graduate thesis defenses of bachelor students took place at the Department of Marketing. They were held in a mixed format: online and live (June 18 and 25). It was a great opportunity to see each other, talk and enjoy these moments. By the way, this

CONGRATULATIONS TO NATALIA LETUNOVSKA
Happy Birthday! May every day be filled with joy, with smiles and wonderful emotions! Let dreams and wishes multiply and come true! Good mood, enthusiasm, creative flights, powerful achievements!

Digital tools of marketing communications of business representatives of the “healthy” sphere: cases of Ukraine
It’s nice when the students and the lecturer are on the same wavelength 😊 This was also the case with the homework of students in Marketing when, as part of a practical case study on the analysis of digital tools of modern business representatives in Ukraine, they overwhelmingly chose for

DEFENSE OF PRE-GRADUATE PRACTICE REPORTS
On June 6-7, 2024, the defense of pre-diploma practice reports took place. Marketing students of the 4th year presented their achievements during pre-diploma practice at enterprises of various industries: producer of varnish and paint materials LTD “Polysan”; chain of pet stores “Master Zoo”; textile factory “SumyKamvol”; manufacturer of sanitary ware LTD “ADAMANT

INNOVATION, SOCIAL AND ECONOMIC CHALLENGE
On June 6, 2024, the International scientific online conference “Innovation, Social and Economic Challenges” was held. Its participants were students and graduate students of the Department of Marketing. The organizer of the conference is the Department of Marketing of Sumy State University. A number of topical issues were discussed during

SUCCESSFUL REPORT OF MARKETING PHD-STUDENTS
On June 6, 2024, the report of graduate students of the “Marketing” specialty of the first year of study was passed.Winners demonstrated their first scientific achievements. Reports were presented by graduate students: Serhii PIMONENKO (dissertation topic “Formation of digital marketing strategy of IT enterprises”, supervisor – Ph.D., Prof. Ya. Poltsyn)

NEW ACHIEVEMENTS OF PHD STUDENT!
PhD student of the 075 Marketing educational program,Serhiy PIMONENKO, received a grant to participate in the international NOGUA 2024 meeting, which took place from June 3 to 6 in Lviv! This meeting brought together experts from around the world to discuss the most important issues in the field of telecommunications.

ANASTASIA BUDYONNA ABOUT PARTICIPATION IN THE YOUTH EXCHANGE IN VILNIUS
From May 20 to 28, 2024, second-year marketing student Anastasia BUDIONNA took part in the “Minimalist living project” youth exchange in Vilnius (Lithuania). The project aims to promote a minimalist approach as an alternative solution to shopping addiction and thus reduce unnecessary purchases. Participants from 6 countries: Ukraine, Bulgaria, Turkey,