News of the Department of Marketing
MARKETING IN ACTION: STUDENTS-MARKETING ON AN EXCURSION OF THE PUMB BANK
On November 15, first-year marketing students were on an excursion of the PUMB bank. The students learned about the significant role of marketing in promoting services and the bank’s image in the market, organizing marketing research to increase customer satisfaction, the bank’s successful advertising campaigns, the competitive advantages of PUMB services and mobile
GENDER ECONOMICS: COURSE COMPLETED
Restless marketing students have completed the “Gender Economics” course from the CERGE-EI Foundation (Czech Republic). During two months, the students listened to lectures and performed several practical tasks by the leading lecturer, Ardiana Gashi (University of Pristina, Albania). The teacher from Sumy is Olena CHYGRYN. The language of the course is
FOUNDER OF SERPSTAT OLEG SALAMAHA ON THE EFFICIENCY OF DIGITAL MARKETING
On November 13, the fourth lecture by Serpstat service founder Oleg Salamaha was held. During the past two weeks, marketing students had a unique opportunity to deepen their knowledge of digital marketing and the use of the Serpstat service. The final lecture was devoted to analyzing the effectiveness of digital marketing. At
ABOUT INTERNET MARKETING AND SEO BASICS FROM SERPSTAT
On November 5, 2024, the first lecture was held by Serpstat, a developer of a platform for SEO tasks managing. Marketing students of all courses joined the event. The first lecture was devoted to internet marketing and the basics of SEO. The speaker of the event – Oleg Salamakha, one
SECRETS OF CONTENT MARKETING AND SEMANTIC COLLECTION FROM SERPSTAT
On November 11, 2024, an expert from Serpstat held the third lecture for marketing students. This time the focus was on the current issues of content marketing and gathering semantics using SERPSTAT. The speaker of the event, Oleg Salamakha, revealed in detail the key aspects of creating high-quality and relevant
SERPSTAT FOR SEARCH OPTIMIZATION
On November 7, 2024, the second of the Serpstat lectures was held, dedicated to the basics of SEO, internal and external optimization. Learned a lot of interesting things about: key elements of content marketing; how to successfully implement Black Friday opportunities; main types of content and content marketing funnel; SEO
MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”
On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness
MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”
On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness
Completion of the training course “Healthy Regional Development: best European Practices”
In October 2024, the study of the course “Healthy Regional Development: Best European Practices” for students of Sumy State University as part of Jean Monet’s module “Healthy Economy and Policy: European Values for Ukraine” (101047530- ERASMUS-JMO-2021-HEI-TCH- RSCH) was finished. This course was attended by more than 50 students of various
Meeting of the Institute of Economic Research 2024: dissemination of project results at the international level
On October 29-30, project manager Liudmyla Saher participated in the 3rd annual conference, “Meeting of the Institute of Economic Research 2024” (Smolenice, Slovakia). The conference was dedicated to discussing the socio-economic consequences of environmental challenges, economic development of EU countries, inflation and price growth, regional economic modeling and development, economic
To follow or not to follow fashion trends or about the Sustainable Development Goals and how ordinary consumers can make the environment better
On October 27, as part of the celebration of the 79th anniversary of the creation of the United Nations in the state of Pennsylvania, the participant of the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska, attended an event dedicated to supporting the implementation of
HAPPY MARKETING DAY!
Happy Marketing Day! We wish you successful promotion, proper control and analysis, personal happiness and a lot of life satisfaction. And many more creative ideas, interesting projects, incredible impressions and pleasure from every day!