News of the Department of Marketing

Development of a healthy personality through education, communications, marketing, and business
On May 24, 2024, another event was held to implement the PROactive week of the Jean Monet project “Health Economy and Policy: European Values for Ukraine.” Today, the participants joined the round table “Healthy personality development: values, marketing and promotion” with the participation of experienced speakers: Hanna Shvindina – Doctor

An inspiring example of the city and the social initiatives of its residents: the start of the Jean Monnet active week “Marketing and promotion for a healthy economy”
On May 21, 2024, the participants of the Proactive week of the Jean Monnet project “Healthy Economy and Policy: European Values for Ukraine” had the opportunity to see a vivid and meaningful presentation by Olha Skrypnyk, Deputy Director of “Sumy Promotion Agency“. Olha told us about what attracts citizens to the

ANTI-DISCRIMINATION IN ADVERTISING: IMPLEMENTATION IN THE EDUCATIONAL PROCESS
Associate Professor of the Department of Marketing Yana KRYVYCH took part in the seminar of marketing and advertising teachers “Implementation of the topic of combating discrimination in advertising in the educational process of educational institutions”, which took place on May 17-19, 2024. The organizers of the event were the Industrial

Start of PROactive week 2024
We invite you to participate in the PROactive week, which will take place within the framework of the Jean Monnet Module project “Healthy Economy and Policy: European Values for Ukraine” (101047530). The theme: “Marketing and promotion for a healthy economy.” You are waiting for: May 21, 2024, 10:00 a.m. –

SUMY: FROM THE PAST TO THE PRESENT
Marketing students of the 1st and 2nd years within the disciplines “SMM” (MK-31, teacher Yana KRYVICH) and “Public Relations” (MK-21, teacher Liliya KHOMENKO) visited the excursion of the central part of Sumy. Learned a lot of new things: where did the construction of Sumy begin; where is the love stone; where do

Participation of Anna Rosokhata in the 4th International Scientific Conference “Sustainable Development of the Bioeconomy 2024: Theory and Practice”
We are pleased to announce that Anna Rosokhata, PhD in Economics, Associate Professor, Senior Lecturer, one of the leading researchers of the Department of Marketing at SumDU and an implementer of our project, participated in the 4th International Scientific Conference “Sustainable Development of the Bioeconomy 2024: Theory and Practice”, which

CLIMATE CHANGE ECONOMICS: COURSE COMPLETED
The restless have got a mega-interesting experience from the CERGE-EI Foundation (Czech Republic). For two months, students study the discipline “Climate Change Economics. in English. The lecturer of the course is Professor Silvester Van Koten (Netherlands). The course’s main topics were: global climate change, the development of renewable energy, the experience of the

STUDENTS FOR THE GREEN CAMPUS
On April 26, 2024, as part of the Jean Monet Erasmus+ project of the European Union, “Green Campus Strategies: EU Experience for Ukrainian Universities“, the department of marketing held a festival of student initiatives, the purpose of which was to present ideas on how to make the university campus environmentally

THE STAFF OF THE DEPARTMENT OF MARKETING WAS REPLENISHED WITH AN ASSOCIATE PROFESSOR
On April 24, 2024, the order of the Ministry of Education and Science of Ukraine “On the approval of the decisions of the attestation board” was issued, according to which Anna ROSOKHATA, Ph.D in Economics, senior lecturer of the Department of Marketing, was awarded the academic title of associate professor.

THE BEGINNING INTERNSHIP AT THE RZESZÓW UNIVERSITY OF TECHNOLOGY
Anna ROSOKHATA, senior lecturer of the Department of Marketing, Ph.D in Economics, doctoral student, has started research at the Rzeszów University of Technology in Poland. This internship will last from April 22 to June 16, 2024. This study was made possible thanks to the Visegrad Fellowship Program, which offers support for

SUCCESSFUL DEFENSE OF THE DOCTORAL DISSERTATION
On April 19, associate professor of the department of marketing Artem ARTYUKHOV defended his thesis on the topic “Management of the quality of educational and scientific activity in the system of state regulation of the national economy” for the degree of Doctor of Economic Sciences at the Specialized Academic Council D55.051.06

EXCITING VIDEO TOUR OF THE LABORATORY OF NEUROMARKETING AND ADVERTISING
On April 19, 2024, an open lecture was held for PhD students of the Department of Marketing on the topic: “Neuroresearch of consumer behavior.” The online event was conducted by the head of the Department of Marketing of the West Ukrainian National University, Prof. Tetyana BORISOVA, Doctor of Economics. An