News of the Department of Marketing
DIVING INTO THE MODERN ADVERTISING MARKET
On November 16, 2023, within the discipline of Marketing Advanced (teacher Tetiana PIMONENKO), Basics of Marketing Activity (teacher Liliya KHOMENKO), students of 1-4 years attended an interesting lecture-discussion on the topic “Modern trends in marketing”. The speaker of the event – Volodymyr Rudyka, the founder and CEO of the “RG
Investigating opportunities for crowdfunding for environmentally and socially oriented goods/services and for the promotion of healthy behavior
Anna Rosohata, a senior lecturer at the Department of Marketing, conducted a practice-oriented event – a workshop for course participants on the topic “Crowdfunding of a social and environmental direction: global experience and opportunities for Ukraine.” At the event, successful cases of European representatives and opportunities for Ukrainians in the
“Healthy behavior and motivation of consumers: EU and Ukraine” course lectures were held
Senior lecturer of the Marketing Department, Candidate of Economic Sciences Anna Rosohata conducted several lectures from the cycle of the course “Healthy behavior and motivation of consumers: EU and Ukraine” for students of the marketing specialty of the 3rd year of study. The lectures were interactive using modern data presentation
CONGRATULATIONS TO YANA KRYVYCH!
Happy Birthday! We wish you the most…most…most exciting dreams come true! Let unforgettable memories, happy moments, bright events and warm sunny days create wonderful weather in your life!
CONGRATULATIONS TO OLEH OLEFIRENKO WITH THE AWARD OF THE ACADEMIC TITLE OF PROFESSOR OF THE DEPARTMENT OF MARKETING
We sincerely congratulate Oleg OLEFIRENKO, Doctor of Economic Sciences with the award of the academic title of professor of the Department of Marketing. We wish further scientific achievements and realization of all creative ideas.
CANNES LIONS ARE INSPIRING
On November 8, 2023, an open lecture was held on the topic “Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases”. The speaker of the event – Volodymyr NESTERENKO, head of the marketing department of “Skarbnytsia” and “Technoskarb” companies, shared advices: how to develop curiosity; where to get ideas for
HENRIK DZVIHOL – HONORARY DOCTOR OF SUMDU
Henrik Dzvigol was awarded the honorary title of “Honorary Doctor of Sumy State University” for his significant personal contribution to the development of international cooperation in scientific and educational activities. Henrik Dwigol is a well-known scientist in the field of management and marketing, which is confirmed by various awards and
MARKETING IN THE CRYPTO ENVIRONMENT
On November 3, 2023, the first-year postgraduate student of the Department of Marketing – Serhiy Syniagovskyi attended the interesting event “Incrypted Kyiv Meetup #2” dedicated to cryptocurrencies and digital assets. Incrypted is the leading cryptomedia in Ukraine, which since 2017 has been forming a community to study blockchain technologies and
SUMDU CONFIRMED THE LEADERSHIP AMONG UKRAINIAN UNIVERSITIES IN THE TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS
Sumy State University took first place among the universities of Ukraine and entered the 401-500 best universities in the world according to the updated World University Rankings from the authoritative international agency in the field of higher education – Times Higher Education (THE). According to data, Sumy State University was
MARKETING QUIZ: GATHERING WITH FRIENDS
On October 25, on International Marketer’s Day, we had a great opportunity to hold an exciting event called “Marketing Quiz”. Organized by the Department of Marketing of Sumy State University, this event brought together students from Sumy schools and allowed them to demonstrate their knowledge and skills in the field
RESPONSIBLE BEHAVIOR IN THE DIGITAL ENVIRONMENT: HEALTH WEB RESOURCES AND HEALTHY LIFESTYLE PROMOTION USING DIGITAL MARKETING TOOLS
The vital issue of the lecture, which was held by Nataliia Letunovska, Associate Professor of the Department of Marketing, was the clarification of the critical characteristics inherent in the responsible behavior of the Internet user. The characteristics of a user looking for information in the field of health were revealed:
MASTER CLASS FROM THE DIRECTOR OF BUSINESS DEVELOPMENT OF WEBPROMOEXPERTS AND WEBPROMO
On October 26, 2023, a master class will be held on the topic “Digital marketing in conditions of war: new trends and challenges.” The speaker of the event will be Anton VORONYUK, director of business development of WebPromoExperts and Webpromo. Start at 14:00 Language: English. The event will take place