Expert opinion is important in teaching, especially when it is closely related to the disciplines being studied. On March 23, 2021, students of the Department of Marketing within the discipline of Maria Minchenko "competitive analysis" were able to communicate with practitioners and learn practical recommendations for resale and business loyalty.
Speaker Roman Kumar Vias (CEO of Qmarketing Academy, mentor at 500 startups & Plug & Play) spoke about the features of audience segmentation based on Jobs-to-be-done, testing hypotheses in marketing retention and combining different channels to maximize business competitiveness.
Speaker Ekaterina Gordienko (YouScan analyst) revealed the secrets of investing in building a relationship with the client, the features of focusing on creating value for potential consumers.
It is very nice when practitioners present their results and are not afraid to show their failures and victories in marketing.