Scientific degree, title:

PhD

Position:

Senior Lecturer of the Department of Marketing

Main disciplines:

Marketing
Ecological marketing
Marketing services
Information technology in marketing
Marketing of innovation
Social Media Marketing (SMM)
Theory of motivation and consumer behavior

Supervisor of PhD students and Dr.Sc.

Jasnikowski Adam Marian (2020 admission year),
Volodymyr Nesterenko (2019 admission year)

Research interests:

Forecasting in Marketing, Trendwatching, Branding, Digital Marketing, Marketing of information technologies.

Scientific projects:

Scientific Supervisor:
  • "PPost-War Recovery of the Ukrainian Energy Industry: Waste Management Optimisation Considering Public Health, Environmental, Investment and Tax Determinants" (No. D/R 0123U100112, 2023-2025)
Executor:
  • "Simulation modeling of influence's trajectory of behavioral attractors on macroeconomic stability: the role of transparency and public trust" No. Ph.D. 0121U100469), 2021-2023.
  • "Foresight-forecasting the stability of the national economy: from socio-ecological and economic contradictions to the convergent model", № ДР 0120U102002, 2020
  • "Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communication network of stakeholder interaction" (No. ДР 0120U102002), 2020.
  • "Fundamental foundations development of marketing policy of enterprises in a market economy" (No. ДР 0115U000687), 2015 - 2017.
  • "Marketing and innovation implementation in various fields of activity" (No. ДР 0116U006359), 2016.
  • "Development of the fundamental foundations of the marketing policy of enterprises in the conditions of a market economy" (No. ДР 0115U001004), 2015.
  • "Formation mechanisms of  market-oriented strategies for innovation breakthrough" (No. ДР 0112U008148), 2013-2015.
  • "Research of the marketing environment and infrastructure of industrial enterprises", 2013-2014

Education:

2015: Defended a scientific candidate's thesis on the topic: "Scientific principles of forecasting promising directions of innovative development of industrial enterprises" and received a scientific degree of Candidate of Economic Sciences with a specialty 08.00.04 - "Economics and management of enterprises (by types of economic activity).
2011-2014: Postgraduate school at the Department of marketing and management of innovative activity (Sumy State University).
2010-2011: Master of Marketing (Sumy State University, Ukraine).
2006-2010: Bachelor of Marketing (Sumy State University, Ukraine).

Work experience:

2019 - present: Sumy State University, department of marketing, senior lecturer.
2019: Business Development Manager at SoftIndustry (Chernihiv) - The main company's directions are the development of Mobile, Web-solutions and other IT solutions development on demand.
2017-2018: Manager of Marketing and Business Development at LLC "Digiline" (Sumy, Ukraine). Main areas of company activity - multiscreen OTT/IPTV solutions development, web&mobile solutions.
2016: Deputy Executive Secretary of the Admissions Committee of the Institute of Finance, Economics and Management named after Oleg Balatsky
2014-2017: Assistant of the Department of Marketing and Innovative Development Management, Sumy State University.


Certification training:
2022: Course "Modern business and marketing technologies: European experience", 40 hours, 1 - 10  October, 2022. Michal Zarzycki Commercial and Service Company "ROSLIN"
2021 - Advanced training on the topic: "Quantitative and qualitative sociological methods in the work of scientists", 1 ECTS credit / 30 hours (17.05.2021 - 26.05.2021), Certificate of JV No 05408289 / 1794-21.
2021 - Advanced training on the topic: "On innovative pedagogical activities", 6 ECTS credits / 180 hours, (25.10.2021 - 10.11.2021), Certificate of JV №05408289 / 3177-21.
2017 - Training “Sales to a US Clients. V.3.0” by Zhenya Rozinskiy.
2016 - Qualification improvement on the basis of Sumy Resource Exchange on the topic: "Exchange and intermediary activities. Evaluation activity. Pricing"
2012 - Courses for programs training Photoshop, CorelDraw, Flash.

Reviewer:
- of the ebook "Marketing 5.0: Marketing Driven by Technology and Innovations", 2020 (Medical Informatics Journal);
- "South Asian Journal of Social Studies and Economics".
English language proficiency: Level B2

Rosokhata Anna is the current member of the Ukrainian Marketing Association (May 20, 2021, Kyiv).

Conferences, competitions, seminars:

  1. E3S Web of Conferences, 2021, 250, 03002. 09 April 2021 
  2. 3th International Scientific and Practical Internet Conference «Contemporary challenges and innovative developmental aspects of economic science and discipline», 18 June 2021, Kyiv, Ukraine
  3. 3nd International Scientific Conference «Economic and social-focused issues of modern world», November 17 – 18, 2020, Bratislava
  4. 35th IBIMA Conference: 1-2 April 2020, Seville, Spain. 
  5. Competition of the Education and Science Department of the Sumy Regional State Administration "STOP COVID-19", nomination "Educational Innovations", June 2020
  6. International scientific and practical conference "Modern scientific research and development: theoretical value and practical results" (March 15-18, 2016, Bratislava, Slovak Republic)

International projects:

02.01.2022–01.31.2025: Co-executor of the Jean Monet Module "Healthy Economy and Policy: European Values for Ukraine". 02/1/2022 - 01/31/2025 Project ID: 101047530, Competition: ERASMUS-JMO-2021-HEI-TCH-RSCH, Program: ERASMUS2027
2018; 03.2022-present: Volunteering in an English-speaking environment at the EuroWeek Foundation (Wroclaw, Poland) - organizational and educational activities with children, teenagers and teachers. The main tasks were the organization and participation in various seminars and trainings for the formation of positive relations in the modern international society and raising the level of the English language.

International programs:

Volunteering activities in the English-speaking environment at the EuroWeek Foundation (Wroclaw, Poland) – the organizational and educational activities with children, teenagers, and teachers. The main duties were to create and to participate in different workshops and trainings for establishing their relationship in modern international society and to increase English level (2018; 03.2022 - pesent).
Intership in Stanislaw Staszic University of Applied Sciences in Pila, for completing the academic training: "Trends in marketing research" (150 hours, 14 April - 14 May, 2021, Pila, Poland)
Participation in project "Strengthening scientific capacities and cooperation of Ukrainian universities in AgriSciences” on the topics: "Global warming potential”, “Multicriteria Decision Analysis”, “Multi-level Perspective”, “System Dynamics and Causal Loop Diagram”, December 2020. Czech University of Natural Sciences of Sciences in Prague, Czech Republic.
Internship in Institute for International Cooperation Development “Modern Trends in Marketing Research” (м. Познань, Польща, 03-04.2020 ).
Internship in Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15 September – 15 October 2020).
Participation in the International scientific and practical conference «Modern scientific researches and developments: theoretical value and practical results» (15-18 of March, 2016, Bratislava, Slovak Republic).

Supervisor of Students:

Students who won prizes at the first stage of the All-Ukrainian competition of student research papers:

  1. Kostornova S, direction "Management in the field of economic competition", on the topic: "Competitiveness of the national economy: internationalization as a major determinant", 2019-2020.
  2. Zdoima A, direction "Marketing", the topic: "WEB-analytics as an effective tool for modern marketing information systems", 2020-2021.
  3. Kropyva V, direction "Economics and management in the field of trade", the topic: "Changes in consumer behavior in the digital environment under the influence of events caused by COVID19", 2020-2021.
Student guide:

1st place of the student team at the Creative Battle "Advertising Landfill" (Odessa, 2021)

2nd place of the student team in the 16th "Ukrainian Student Advertising Festival" in the nomination "Come to light - declare work!" (Kyiv, 2021)

Achievement:

2010 - 1st place in the team of students at the Second International student festival PR and advertising «PR-style 2010" (Russia, Bryansk).
2011 - Diploma III degree in the second stage of Ukrainian Olympiad from specialty "Marketing" (Kyiv, KNTEU).
2011 - Diploma of II degree of direction "Marketing" in the second tour of student research in natural sciences, engineering sciences and humanities (Donetsk, Donetsk National University).
2012 - 2nd place in the team of students in the National Championship case-«X-Case» in the V All-Ukrainian Scientific Conference of Students, young scientists "B2B Marketing" (Kyiv, NTU "KPI").
2011 - Diploma for high results in the V All-Ukrainian student contest PR-projects "Golden Compass" (Kharkov, KhNUE).