The research school holds leading positions in the study of consumer behavior, neuromarketing, data analytics, and the impact of emerging technologies. We work at the intersection of marketing, neuroscience, artificial intelligence, and communications, creating an interdisciplinary environment aimed at understanding human behavior in the context of digital transformation. Our research covers both the business and public sectors, examining responses to marketing messages, branding, advertising, and digital content, as well as trust, emotional engagement, and consumer decision-making. We also study how various social groups perceive information on sustainable development, green growth, digital services, and technological innovation. We employ advanced technologies such as eye-tracking, EEG, emotion analysis, and behavioral pattern recognition, integrating biometric data with surveys and analytics. We collaborate with government institutions, businesses, educational organizations, and the nonprofit sector, applying our results to communication strategies, social campaigns, and digital inclusion policies. The research school adheres to high ethical standards, ensuring reliable research procedures and responsible data use. We strive to generate knowledge that contributes to societal development and to be a reliable scientific partner for those making strategic decisions in business, public administration, and civil society.