Associate Professor of the Department of Marketing

E-mail: m.minchenko@uabs.sumdu.edu.ua

Contact phone:  +38 0542 665-143, 5274
Office К2-126

Abstract of the candidate's dissertation  

Marketing information systems, Business planning, Creation of innovative projects, Advertising management, Competitive analysis 

SEO-analytics, copywriting, marketing support for startups, audit of sales funnels, website creation, advertising, competitiveness of banking services

29.09.-9.10.20 - advanced training under the program "Information and advertising component of career guidance activities in educational institutions" (СП№05408289/2141-20).
from 1.09.2020 – Associate Professor of Marketing, Sumy State University, Sumy, Ukraine.
2016-2019: scientific consulting of the local community on the construction of marketing strategy.
June 12, 2018 - certificate of English language proficiency level B2.
27.02.-19.04.2017 advanced training under the program "From electronic means and distance learning technologies" (ПК№05408289/0696-17).
2016 – 2017: Responsible secretary of the research theme "Development of the mechanism of functioning of the banking system of Ukraine under the influence of foreign capital" (state registration number 0107U0123112).
2016 - member of the organizing committee "First steps in science".
from 11.07.2016 Associate Professor,  Department of banking, finance and insurance, Sumy State University, Sumy, Ukraine.
2015: a member of the organizing committee of the sports and entertainment event "School battle" among schoolchildren of Sumy and Sumy region (final round - April 1, 2015).
2015: Executive Secretary of the Editorial Board (Youth Scientific Bulletin "UABS NBU", Series "Economic Sciences"; Special issue "Youth Scientific Bulletin UABS NBU" on the materials of the student scientific-practical conference "Problems and prospects of financial system of Ukraine: a look at future").
from 2015 coordinator, lecturer of the "School of Financial Literacy".
from 2015 the Executive Secretary of the Editorial Board (provided the publication of the Youth Scientific Bulletin "UABS NBU", Series "Economic Sciences" № 1 (9), 2015, № 2 (10), 2015).
2015-2016 - мember of the organizing committee of the student scientific-practical conference "Problems and prospects for the development of the financial system of Ukraine: a look into the future".
2014-2016 - Member of the organizing committee of the international scientific and practical conferences "International Banking Competition: Theory and Practice".
from 2013 implementation of the project "School of the Young Banker" together with the Small Academy of Sciences.
26.04.2013: Ph.D. in Economics  (ДК № 015231)  in specialty 08.00.08 - Money, finance and credit . Dissertation topic "Management of competitiveness of banking services".
2013: R&D executor “Reforming the financial system of Ukraine in the conditions of European integration processes” (№0109U006782).
2013: R&D executor "Development of the mechanism of functioning of the banking system of Ukraine under the influence of foreign capital" (№ 0107U0123112).
in 2012 - member of the organizing committee, jury of the VIII All-Ukrainian tournament of young economists.
2012: R&D executor "Modern technologies of financial and banking activity in Ukraine"  (№ 0103U006965).
2012-2016 - member of the organizing committee of the Sumy regional tournament of young economists.
from 28.08.2011 – Assistant of the Department of Banking, Ukrainian Academy of Banking, NBU, Sumy, Ukraine.
1.07.2010 : master's degree (СМ № 39321729) in specialty "Management of foreign economic activity", Ukrainian Academy of Banking NBU, Sumy, Ukraine.

Ivanov Oleksandr, post-graduate student of the 1st year of study (2020). Research direction: marketing of territorial communities

Bezruk Andriy, post-graduate student of the 1st year of study (2020) Research direction: competitiveness of the enterprise in the information society

Dubina Oleksiy, post-graduate student of the 1st year of study (2019)

Internship in Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15 September – 15 October 2020).