On April 8th, according to the formed tradition specially developed for World Health Day, Associate Professor of the Marketing Department Nataliia Letunovska held a lecture for students of Marketing specialty dedicated to trends in Ukrainian and foreign companies' activity in the market of healthy goods and services. The participants of the lecture discussed questions about medical companies' promotion, marketing strategies of healthy food producers, peculiarities of medical tourism suppliers, and the features of a healthy food restaurant consumer base. Nataliia focused the students' attention on brand colorists in the market of healthy products and types of businesses engaged in healthy market activity. At the end of the lecture, participants had a short dialog with the lecturer that encompassed a debate on the pros and cons of different types of diversification in product assortment while entering the market of healthy goods. Students shared their insight as to corporate practices of famous companies delineating health.