REPORT OF MARKETING GRADUATE STUDENTS

Topic: “Report of graduate students majoring in “Marketing” of the first year of study”

Date: June 6, 2024.

Speakers:

1. Serhiy PIMONENKO (dissertation topic “Formation of digital marketing strategy of IT enterprises”, supervisor – Ph.D., Prof. Ya. Poltsyn)
2. Dmytro DAVIDENKO (dissertation topic “Green marketing in the energy sector: the role of environmental awareness in advertising campaigns”, supervisor – Doctor of Economics, Prof. O. Yu. Chygrin)
3. Dmytro KHARCHENKO (dissertation topic “Formation of a marketing digital strategy for the positioning of educational institutions”, scientific director – Ph.D., Prof. Ya. Poltsyn)
4. Andrii ZDOYMA (dissertation topic “Formation of marketing strategy for promotion of small and medium-sized businesses in social networks”, supervisor – Doctor of Economics, Prof. Yu.V. Bilan)