Academic Degree, Title:
PhD Student
Dissertation Topic:
“Digital Transformation of Customer Experience in the Goods and Services Market”.
Scientific Supervisor: PhD in Economics, Senior Lecturer, Ziabina Yevheniia Anatoliivna
Research Interests:
digital transformation;
customer experience;
digital marketing.
customer experience;
digital marketing.
Education and Work Experience:
From 10.2024 to present – Sumy State University, Department of Marketing, PhD Student.