Maryna Yuriivna Herasymenko
Academic Degree, Title:
PhD Student
Dissertation Topic:
“Mechanism for Developing a Digital Marketing Strategy for the Enterprise”
Scientific Supervisor: Doctor of Economics, Prof., Olefirenko Oleh Mykhailovych
Research Interests:
marketing strategies;
digital marketing;
promotion.
digital marketing;
promotion.
Publications:
- Chygryn, O. Y., Olefirenko, O. M., Herasymenko, M. Y., Shevchenko, K. V. Modern Marketing Strategies for Development of the Company’s Green Competitiveness // Mechanism of Economic Regulation. 2021. № 4. P. 30-38. DOI: https://doi.org/10.21272/mer.2021.94.04
- Chygryn, O., Olefirenko, O., Herasymenko, M., & Shevchenko, K. (2021). Modern Marketing Strategies for Developing the Company’s Green Competitiveness. Mechanism of an Economic Regulation, (4 (94), 30-38. https://doi.org/10.21272/mer.2021.94.04
International Internship Programs:
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI”, 90 hours (Piła, Poland, 27.11 – 29.12.2023).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities”, 90 hours (Piła, Poland, 01.11 – 30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Economics and Marketing: Impact of Covid-19”, 90 hours (Piła, Poland, 22.11 – 22.12.2021).
Internship at Stanisław Staszic University of Applied Sciences in Pila “Trends in Marketing Research”, 150 hours (Piła, Poland, 14.04 – 14.05.2021).
Internship at the Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15.09 – 15.10.2020).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities”, 90 hours (Piła, Poland, 01.11 – 30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Economics and Marketing: Impact of Covid-19”, 90 hours (Piła, Poland, 22.11 – 22.12.2021).
Internship at Stanisław Staszic University of Applied Sciences in Pila “Trends in Marketing Research”, 150 hours (Piła, Poland, 14.04 – 14.05.2021).
Internship at the Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15.09 – 15.10.2020).
Education and Work Experience:
From 10.2020 to present – Sumy State University, Department of Marketing, PhD Student.