Hanna Serhiivna Ivanova
Academic Degree, Title:
PhD Student
Dissertation Topic:
“Developing a Green Brand for the Country in the Transition to Inclusive Economic Development”
Scientific Supervisor: Doctor of Economics, Prof., Pimonenko Tetiana Volodymyrivna
Research Interests:
green branding;
territorial marketing;
inclusive economic development.
territorial marketing;
inclusive economic development.
Publications:
Shaforost Y., Ivanova, H. (2023). Impact of Design on Consumer Brand Perception. Innovation, Social and Economic Challenges: Proceedings of the 3rd International Scientific Online Conference, Sumy, May 23-24, 2023 / edited by Dr. Oleksii Lyulyov, Dr. Tetyana Pimonenko – Sumy: Sumy State University, 2023
International Internship Programs:
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI”, 90 hours (Piła, Poland, 27.11 – 29.12.2023).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities”, 90 hours (Piła, Poland, 01.11 – 30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Trends in Marketing Research”, 150 hours (Piła, Poland, 14.04 – 14.05.2021).
Virtual Mobility at the Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15.09 – 15.10.2020).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Landscape: Digital Trends and Opportunities”, 90 hours (Piła, Poland, 01.11 – 30.12.2022).
Virtual Mobility at Stanisław Staszic University of Applied Sciences “Trends in Marketing Research”, 150 hours (Piła, Poland, 14.04 – 14.05.2021).
Virtual Mobility at the Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15.09 – 15.10.2020).
Education and Work Experience:
From 10.2021 to present – Sumy State University, Department of Marketing, PhD Student.