Sergii Zagorulko

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Scientific degree, title:
PhD student
 
Position:

Trainee Lecturer

E-mail: s.zagorulko@biem.sumdu.edu.ua  
Tel.: +38 0542 665-143
Office: К2-126

Main disciplines:
 
Dissertation Topic:
“Formation of an integrated marketing strategy for the development of social brands (using the example of the blood service)”. 
Scientific supervisors:
PhD, seniour lecturer Liliia KHOMENKO,
 
Research interests:

Marketing strategy, integrated marketing communications, social brands, digital-marketing, promotion, blood donation promotion, blood service marketing.

 
Publications:

Papers in specialized Ukrainian scientific Journals:

  1. Teletov A. & Zagorulko, S. (2010). Modelling of marketing information systems. Marketing and Management of Innovations, 2, 59-72. https://doi.org/10.21272/mmi.2010.2-07

Conference thesis :

  1. Zahorulko, S. O., & Khomenko, L. M. (2026). Marketing communications in the strategy of blood donation promotion in Ukraine: the experience of European countries. Proceedings of the International Scientific and Practical Internet Conference “Future-Audit”. Kryvyi Rih. 2 р.
 
Work Experience:

2025–now – Ph.D. Student in Marketing, Department of Marketing at Sumy State University.

2013-2014 – Concern Ukrrosmetal, deputy head of investment department.

2012-2013 – PJSC VEK Sumygazmash, deputy commercial director.

2011-2012 – Concern Ukrrosmetal, marketing analyst.

Education:

2010–2011 Student, Department of Marketing at Sumy State University, Sumy, Ukraine, master’s degree

2006–2010 Student, Department of Marketing at Sumy State University, Sumy, Ukraine, bachelor’s degree.

Participation in Conferences:
  • Participation in KSE International Student Conference on the topic “Regional Development – Small Pieces of a Big Success” (Kyiv, Ukraine, April 9, 2011).
  • Participation in KSE International Student Conference on the topic “Economic Advice to the New President” (Kyiv, Ukraine, April 10, 2010).
  • Participation in KSE International Student Conference on the topic “Energy Dependence and the Impact of the Gas Price Changes on the Ukrainian / Belarusian / Moldovan Economy” (Kyiv, Ukraine, December 4, 2010).
  • Participation in International Scientific Conference “Economics for Ecology” (Sumy, Ukraine, April 29 – May 2, 2009).
  • Participation in KSE International Student Conference on the topic “The World Economic and Financial Crisis: What Can We Learn?” (Kyiv, Ukraine, March 30, 2009).
  • Participation in International Scientific Conference “Economics for Ecology” (Sumy, Ukraine, May 6 – May 9, 2008).
  • Participation in KSE International Student Conference on the topic “Evidence Based Decision Making – Applying Economics to Real Life” (Kyiv, Ukraine, April 10, 2008).
Non-formal education:

Educational course “Political PR Manufacturing”.

Achievements:

2011 – 2nd place in case championship “X-Case”, The Kyiv Polytechnic Institute (Kyiv, Ukraine, February 24-25, 2011).

2009 – Finalist of All-Ukrainian youth competition “The newest intelligence of Ukraine”

2008 – Finalist of All-Ukrainian youth competition “The newest intelligence of Ukraine”

2008 – 1st place in KSE International Student Conference on the topic “Ukraine, Belarus, Moldova and the Crisis – Causes and Consequences” (Kyiv, Ukraine, December 5, 2009).

Publications