ACADEMIC ACHIEVEMENTS AND NEW RESEARCH RESULTS: MARKETING DEPARTMENT PHD STUDENTS REPORT ON THEIR WORK

On Friday, September 11, 2026, the Department of Marketing held an annual progress review for PhD students from all years of study. The students presented the results of their research and educational activities for the 2025–2026 academic year.

During the review, the PhD students presented their research findings across a wide range of current marketing topics, including marketing of small and medium-sized enterprises, neuromarketing in healthcare institutions, sports marketing, marketing strategies for promoting green energy, educational marketing, and other contemporary areas of marketing research.
Particular attention was paid to the students’ publication activity, participation in academic and research events, and involvement in academic mobility programs. During the 2025–2026 academic year, the PhD students also contributed to research teams that prepared and submitted applications to national competitions for fundamental and applied research announced by the Ministry of Education and Science of Ukraine. In addition, they conducted classes for students as part of their teaching practice and presented the results of their research at international scientific and practical conferences.
Following the review, all PhD students successfully completed their progress reports and were recommended for transfer to the next academic year.
The review demonstrated the active involvement of the Department of Marketing’s PhD students in research, teaching, and international activities, as well as their consistent efforts to develop their research competencies and advance their findings towards further academic and practical application.