News of the Department of Marketing

SMM BUSINESS IDEAS THAT WORK TODAY
On September 17, masters of the department of marketing within the discipline “Content marketing” (teacher Maria MINCHENKO) and students of third course (“Merchandising”, teacher Yana KRYVYCH) took part in the online conference “SMM for business: ideas that work today”. The event brought together leading SMM experts who shared practical advice and

A STUDENT OF THE DEPARTMENT OF MARKETING WAS AWARDED A SCHOLARSHIP BY THE HEAD OF THE SUMY REGIONAL STATE ADMINISTRATION
Congratulations to Anna Kholod on receiving the named scholarship of the head of the Sumy regional state administration! Anna is studying in the 3rd year of the specialty 075 “Marketing”. Takes an active part in the life of the university, engages in scientific and volunteer activities, together with the dance

FIRST EXPERIENCE OF ERASMUS YOUTHS EXCHANGE
“They say that first times are remembered forever, and I completely agree with that. My first project was in Slovenia. It would seem that it is an inconspicuous country, a member of the European Union, but what beauty surrounds it… While riding the bus to the venue, we did not

MEETING WITH MARKETING STUDENTS IN A FRIENDLY, RELAXED ATMOSPHERE
On September 13, 2024, a meeting of #restless marketers of Sumy State University took place. The event was attended by marketing students of the first, second, fourth year of the bachelor’s degree, the first year of the master’s degree and teachers of the Department of Marketing (#DOM). In a friendly,

CONGRATULATIONS ON STARTING MASTER’S EDUCATION
Dear first-year master’s students! We sincerely congratulate you on the start of your master’s studies! This is a time of new opportunities, discoveries and accomplishments. This is an opportunity to gain new knowledge, develop your talents and get closer to the realization of your restless dreams. We wish you strength,

INTERNATIONAL CONFERENCE “DIGITIZATION AND SUSTAINABILITY FOR DEVELOPMENT MANAGEMENT: ECONOMIC, SOCIAL AND ENVIRONMENTAL ASPECTS”
The Department of Marketing together with the London Academy of Science and Business (Great Britain) became co-organizers of the IV International Interdisciplinary Scientific Conference “Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects”, which took place on September 6-7, 2024. Among the speakers were representatives from Ukraine, France,

SCIENTISTS OF THE DEPARTMENT OF MARKETING AT THE INTERNATIONAL CONFERENCE IN BULGARIA
During August 18-21, 2024, the International Conference “Economy & Business 2024” was held in Burgas (Bulgaria) and met scientists from 19 countries, including representatives of the marketing department of Sumy State University. Associate professor of the department Artem ARTYUKHOVgave a report “University as a unit of the innovation cluster “education-science-business”:

Expanding horizons: dissemination of project results at an international conference
During August 18-21, 2024, the international conference “Economy & Business 2024” was held in Burgas (Bulgaria), which brought together scientists from 19 countries, including the project leader Liudmyla Saher. The conference presented a study of global economic challenges and opportunities, innovations and technologies, entrepreneurship and new business models, and issues

The online course “Healthy Economy: European Values for Ukraine” is already available
We are glad to announce that now everyone has the opportunity not only to familiarize themselves with the main principles of EU cohesion policy, issues of healthy regional development, and the role of enterprises and industry in creating a healthy economic environment, but also to deepen their knowledge and acquire

PARTICIPATION IN A SUMMER SCHOOL IN MACHINE LEARNING AND DATA SCIENCE
At the beginning of August, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA took part in the Lviv Data Science Summer School at the Faculty of Applied Sciences of the Ukrainian Catholic University. The purpose of this school is to provide opportunities for Ukrainian researchers to communicate with experts

Textbook’s issuance: another step on the way to the implementation of the project
We are happy to announce the release of the educational manual “Healthy Economy: European Values for Ukraine”. The textbook discusses the theoretical issues of healthy regional development, the features of forming sustainable communities, the role of enterprises and industry in creating a healthy economic environment, the implementation of the cohesion policy,

GRADUATION OF MARKETING BACHELORS 2024
On July 20, 2024, the graduation ceremony of bachelor marketers took place. Almost all four years of study were spent online due to the pandemic and the full-scale invasion of the russian rederation. However, this year there were the most graduates with red diplomas. We are proud of your achievements.We