News of the Department of Marketing
THE ROLE OF CULTURE IN FORMING THE RESPONSE TO EXTERNAL RISKS
On October 24, 2023, an open lecture on the topic “Tightness and Loseness as cultural factors: an application to explain vaccination attitudes” was held by an Italian professor. The speaker of the event was Vincenzo ALFANO, professor at the University of Naples Parthenope (Italy). The lecturer shared the results of
ERASMUS STAFF WEEK
The restless ones continue to communicate with foreign partners. This time, Olena Chygrin and Tetiana Pimonenko visited Tokat Gaziosmanpasa University (Tokat, Turkey) as part of the KA171 ISM Erasmus project “Staff Week”. The program of events included familiarization with innovative practices of organizing academic campuses, ensuring the educational process in
Completion of the active week “Healthy behavior – healthy consumption”
At the end of the active week, they had an exciting and valuable meeting on “Cohesion of society: how to act responsibly towards yourself and others.” The speaker of this event was Сandidate of Medical Sciences, Head of the blood bank of the communal non-profit enterprise “Sumy Regional Clinical Hospital”
Healthy behavior – is it a fashion trend or a necessity? Conducting a workshop as part of PROactive week “Healthy behavior – healthy consumption”
On October 19, the second event of the active week, “Healthy behavior – healthy consumption” took place. The meeting was a workshop on “Healthy behavior – is it a fashion trend or a necessity?” This question was asked to the participants. At the end of the meeting, everyone could express
AN EXCITING NEW EXPERIENCE FOR MARKETERS: TELEGRAM STICKERS – FROM IDEA TO DESIGN
All those interested and supporters of marketing and Telegram had an incredible opportunity to take part in the event held on October 18 at 1:00 p.m. as part of the project of the department of marketing “Be an expert with the restless“. The training “Stickers on Telegram: from idea to
The first step of the PROactive week “Healthy Behavior – Healthy Consumption”
As part of the PROactive week “Healthy Behavior – Healthy Consumption”, a round table on “Modern challenges of the era of excessive consumption” was held on October 17. There were present students and teachers of Sumy State University (Sumy), Konotop Industrial and Pedagogical College of Sumy State University (Konotop), NTU
We continue to spread information about the project
The project’s implementers carried out research to disseminate the European Union’s advanced and innovative experience regarding healthy behavior and motivation of society. They made it public at the speech of the 3rd International Interdisciplinary Scientific Conference “Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects” (14-15 October 2023,
CONGRATULATIONS TO OLEKSII LYULYOV
Happy Birthday! We wish you unstoppable energy and strength to conquer new heights! Let your innovative thinking contribute to the realization of the most daring ideas and plans!
PRODUCT QUALITY AND SMART DESIGN: MARKETERS STUDY THE MODERN EXPERIENCE
On October 12, 2023, a practical session was held at the branch of the department for students of the second year (MK-11, MK-11-2) of the “Marketing” educational program. As part of the study of the Marketing Advanced discipline, Oleg OLEFIRENKO, director of Technochim LLC, and Tetyana PIMONENKO talked about modern
ACTIVE PRACTICE-ORIENTED DISCUSSION ABOUT SOCIAL MEDIA AND INTERNET MARKETING
On October 12, 3th year students participated in an active online webinar on the topic: “Social media and Internet marketing for entrepreneurs” within the discipline “Trade Marketing” (teacher Anna ROSOKHATA). The event was organized by the Regional Development Agency of Luhansk Oblast with the assistance of the United Nations Development
A NEW VICTORY OF THE RESTLESS KATERINA SHEVCHENKO
#Nevgamovna Kateryna Shevchenko was awarded a scholarship of the President of Ukraine for the 1st semester of 2023/2024. Only five students of Sumy State University have been awarded this scholarship, and among them is the talented 4th-year marketing student Kateryna Shevchenko. Katya, congratulations on another achievement and we wish you
THE FUTURE OF YOUTUBE AND SOCIAL NETWORKS IN THE AI ERA
On October 12, students of the 3rd year of the “Marketing” specialty within the “Digital Marketing” discipline of Maria MINCHENKO attended the webinar “The Future of YouTube and Social Networks” by Vyacheslav Yurenko (Founder 4Limes, Global Remote Staff) and received a unique opportunity to deepen their knowledge in the field