News of the Department of Marketing

NEW VICTORIES OF THE RESTLESS
The new year started with good news The fundamental research project supported by the Ministry of Education and Science “Innovative transformations in energy for sustainable development and national security: smart technologies and environmental responsibility” (headed by Chygryn Olena) received a high rating score. Congratulations to colleagues on the victory!

CONGRATULATIONS TO MARKETOLOGISTS WITH SUCCESSFUL REPORT FOR 2021!
We are proud of our achievements, they are really impressive !!! Our teachers are scholarship holders of the Cabinet of Ministers of Ukraine, Laureates of the Young Scientist of the Year 2021 contest, the best research and teaching staff of SSU, the best teachers through the eyes of students, the

PLEASANT IMPRESSIONS FROM THE PROTECTION OF STUDENTS OF THE EXTRAMURAL EDUCATION
This time the marketers of the extramural department were especially impressed by the level of preparation and defence of master’s theses ??? Modern presentations and informative reports, the ability to answer questions and navigate research topics ? Congratulations on your successful defence ❗️❗️❗️ We relentlessly wish you movement and satisfaction

CONGRATULATIONS ON SUCCESSFUL DEFENSES !!!
The end of the year is coming to an end ? And with it the study for a master’s degree … ?? Congratulations to the marketers of the day department on the successful defense of qualifying works ??? You took place as young specialists “Adult life ahead” We wish you

RESTLESS MARKETOLOGISTS RECEIVED AWARDS FROM STUDENTS
Restless marketers received an award from students in the university competition “The best teacher through the eyes of students” in 2021. According to the results of assessing the quality of the organization of educational activities in the study of academic disciplines was awarded a diploma of I degree Maria MINCHENKO

CONGRATULATIONS TO THE SMART AND CHARMING !!!
Marketing students Kateryna Demchuk and Anastasia Nazarenko received personal scholarships from the Verkhovna Rada of Ukraine ? Sincere congratulations to our girls, keep it up ✌️?

CONGRATULATIONS TO THE BEST TEACHERS!
According to the results of the competition “The best scientific and pedagogical workers of SSU” in 2020-2021 the head of the department of marketing Lyulyov Alexey received a diploma of the first degree, and associate professor of the department Artyukhov Artem – a diploma of the second degree. Congratulations colleagues!

DIGITAL MARKETING TOOLS: INSIGHT FROM PROFESSIONALS
Traditionally, on Thursday, marketers talk to professional practitioners. As part of the implementation of a practice-oriented approach to learning for the second (discipline “Marketing Advanced”, teacher Tatiana Pimonenko), third (discipline Marketing Research: Quantitative methods, teacher Lyulyov Alexei) and fourth (discipline “Creating innovative projects”, teacher Rosokhata Anna ) courses and graduate

THOUGHT LEADERS or TRENDSETTERS
In the field of marketing, the word “trendsetter” is not uncommon, but what does it mean? A trendsetter is a person who is the first to find new products and share their impressions with an audience that listens to their opinions. Such leaders can be businessmen, young mothers, bloggers, “stars”,

THE WELL-DONE FIRST ONLINE SCIENTIFIC FESTIVAL
On December 6-9, 2021 ? the Department of Marketing, under the unstinting support of our #V4 partners ? realized the first Online Scientific Festival “The Carbon-Free Economy under the EU View” ? of the Visegrad+ Grant project «Carbon-free economy: the best practices between the V4 and Ukraine». The project mentors

CONGRATULATIONS ON A STRONG VICTORY!
Another victory of the relentless in competition of scientific developments from the National Research Fund of Ukraine ❗️❗️❗️ Scientific project of Tatiana Pimonenko, PhD, won the competition ? ? Topic of the future study “Modeling and foresighting of economic, behavioural and institutional patterns of carbon-neutral development to ensure energy security

BEST PRACTICES FOR CREATING CUSTOMER JOURNEY MAP
Marketers continue to communicate with experienced practitioners. Implementing a practice-oriented approach in teaching for the second (discipline “Marketing Advanced”, teacher Tetyana Pimonenko) and third year (discipline “Marketing Research: Quantitative methods”, teacher Lyulyov Alexei) and graduate students of Marketing Maxim Shmatko, Head of Internet Marketing Ltd. Polisan “shared insights on creating