The Restless continue to study the experience of professionals. This time, marketers (MK.m-21 group) within the discipline "Brand Management" (teacher Olena Chygryn) joined the webinar by Maria Sydorenko, an expert, and owner of the SMM cooperative, who spoke about the peculiarities of domestic brands entering the international market.
The key issues of the meeting were:
- modern priorities of brand owners;
- funnel for attracting customers;
- business models for bringing brands to international markets and much more.
We continue to join modern marketing practices.