The New Year is still far away, but on the winter Thursday of December 10, 2020, the second-year students of the Department of Marketing received valuable material as part of a lecture-discussion with a practicing SMM specialist, author of books on marketing Alina Kryvenets. The practitioner shared useful ideas for promotion on the social network Instagram, the rules of design of the brand page, examples of quality Instagram content, and TOP brands in the category "Personal brand".
Such cooperation with the practitioner, organized by the Senior Lecturer Nataliia Letunovska, enriched the students' knowledge about developing different types of Instagram pages for communication with consumers of their product. Furthermore, we now know that Instagram is a priority platform to use to build a personal brand.