On November 13, the fourth lecture by Serpstat service founder Oleg Salamaha was held. During the past two weeks, marketing students had a unique opportunity to deepen their knowledge of digital marketing and the use of the Serpstat service.
The final lecture was devoted to analyzing the effectiveness of digital marketing. At the event, the speaker talked about modern analytical tools and shared the secrets of evaluating the effectiveness of various marketing channels.
Special attention was paid to such issues as:
- how to calculate the effectiveness of the marketing team;
- which channels bring the most profit;
- which analytics tools are the most important for a marketer;
- what can be seen in the analysis of competitors;
- how to use custom leads;
- how to view various metrics;
- what and why to analyze.
Oleg's lecture was a bright conclusion to the cycle of classes on digital marketing. After the event, students had the opportunity to ask speaker questions and receive detailed answers.
Many thanks to Oleg for interesting, rich and informative lectures!