In today’s business environment, where a deep understanding of consumer needs plays a key role in achieving success, the Behavioural Lab offers innovative tools for conducting marketing research and consumer behavior analytics. Specializing in advanced cognitive and eye tracking technologies from well-known brands (Pupil Labs, Tobii, iMotions, and others), the Behavioural Lab provides your business with a detailed analysis and understanding of how consumers perceive your products and services. Using these insights will allow you to optimize marketing strategies and enhance advertising effectiveness, ensuring maximum return on marketing investments and strengthening the connection with your target audience.
Solutions
Effective Communications
Predict and enhance the effectiveness of advertising for your products and services
Research on consumer perception of advertising (across various communication channels) through Neuromarketing tools
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Trade and Shopping
Understand what your customers want and find the perfect design for packaging and product placement on shelves.
Research on consumer perception of packaging
Testing consumer perception of product placement on shelves
Research on consumer gaze in points of sale
Branding
How strong is your brand? The brain makes brand growth measurable and manageable.
Tracking the effectiveness of consumer perception of your brand..
Website Usability
Gain insights into the subconscious barriers to your users’ conversion throughout their journey.
Testing the usability of the website/page
Optimizing the conversion of the website/page
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Key stages
Stage 1
Kick-off meeting and preparation for research
Identification of stimuli and target audience (respondents) according to your requirements. Formation of a test group and preparation phase for the research.
Duration – from 3 days
Stage 2
Research and conducting experiments with respondents
Stage 3
Data analysis and report generation
Analytical data processing, visualization, and graphical representation of research results.
What tools do we use
Stationary and Mobile Eye Tracking provides accurate and realistic insights into where consumers direct their gaze during interactions with your marketing communications, allowing you to fine-tune your strategies for maximum impact. Key parameters: gaze; elements/space that generate interest; duration of gaze fixation.
Electrocardiography allows for understanding consumer emotions when interacting with the research object through heart rate analysis (intensity, sequence, speed variation). Possible applications include: assessing reactions to educational materials; testing packaging types; studying audiovisual effects in gaming; predicting driver behavior in automated vehicles, and more.
Software
In our work, we use software that enables analysis of eye movements, consumer reactions, heartbeats, data visualization, and heatmap creation, including: Tobii Pro Studio, Tobii Pro Lab, Pupil Labs, and others. Quantitative and qualitative data processing is conducted using Stata, EViews, R, MatLab, SPSS, and more.
Our partners
Our publications
Perception of Artificial Intelligence: GSR Analysis and Face Detection
Discover how our latest study on AI perception through GSR and facial expression analysis can revolutionise user engagement strategies. Unveil the power of emotional content in capturing audience attention and enhancing interaction.
Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business
Unlock the potential of neuromarketing with our latest study, revealing how eye-tracking technology can transform your advertising strategies by providing deep insights into consumer behavior and preferences.