PhD Student

E-mail: p.pihul@biem.sumdu.edu.ua
Phone: +380631842776
Office: K2-126

Research Interests:

1. Teletov, A. Marketing tools and branding in professional football club activities / A. Teletov, Ie. Nagornyi, N. Letunovska, P. Pihul // Marketing and Digital Technologies. – 2019. – Vol. 3, No. 2. – P. 62-74.
2. Pihul, P.V. Challenges of Using Internet Marketing in an Oversaturated Information Space [Text] / P.V. Pihul; scientific supervisor Yu.S. Shipulina // Economic Problems of Sustainable Development: Materials of the International Scientific-Practical Conference Named after Prof. O.F. Balatsky, Sumy, May 11-12, 2016, Vol. 2 / Edited by O.V. Prokopenko. – Sumy: SumDU, 2016. – Vol. 2. – P. 85-87.
3. Pihul, P. Cultural Processes as a Factor in Forming the Scientific and Educational Potential of Sumy Region [Text] / P. Pihul; scientific supervisor M.D. Domashenko // Economic Problems of Sustainable Development: Materials of the International Scientific-Practical Conference, Dedicated to the Memory of Prof. O.F. Balatsky, Sumy, May 6-8, 2014, Vol. 2 / Edited by O.V. Prokopenko, O.V. Lyulyov. – Sumy: SumDU, 2014. – Vol. 2. – P. 133.
4. Humennaya, Yu.G. Methodological Aspects of Reducing the Shadow Economy in Ukraine [Text] / Yu.G. Humennaya, P.V. Pihul // Economic Problems of Sustainable Development: Materials of the International Scientific-Practical Conference Named after Prof. O.F. Balatsky, Sumy, May 11-12, 2016, Vol. 2 / Edited by O.V. Prokopenko. – Sumy: SumDU, 2016. – Vol. 2. – P. 215-216.
5. Bilopilska, O.O. Brooks Method for Startup Investment Assessment [Text] / O.O. Bilopilska, P.V. Pihul // Economic Problems of Sustainable Development: Materials of the International Scientific-Practical Conference Named after Prof. O.F. Balatsky, Sumy, May 27, 2015 / Edited by O.V. Prokopenko, M.M. Petrushenko. – Sumy: SumDU, 2015. – P. 134.
6. Illyashenko, N.S. Problems and Prospects of Implementing New Types of Marketing in Ukraine [Text] / N.S. Illyashenko, P.V. Pihul // Economic Problems of Sustainable Development: Materials of the All-Ukrainian Scientific-Technical Conference for Students, Postgraduates, and Young Scientists, Dedicated to the 80th Anniversary of Prof. Oleg Balatsky, Sumy, April 21-25, 2017 / Edited by T.A. Vasilieva, G.O. Shvindina. – Sumy: SumDU, 2017. – P. 270-271.
7. Bilovodska, O.A. Planning Cultural Events and Online Promotion Tools [Text] / O.A. Bilovodska, P.V. Pihul // Economic Problems of Sustainable Development: Materials of the All-Ukrainian Scientific-Technical Conference for Students, Postgraduates, and Young Scientists, Dedicated to the 80th Anniversary of Prof. Oleg Balatsky, Sumy, April 21-25, 2017 / Edited by T.A. Vasilieva, G.O. Shvindina. – Sumy: SumDU, 2017. – P. 243-245.
8. Bilovodska, O.A. Season-pass as a Means of Enhancing Attendance of Cultural Events in Ukraine [Text] / O.A. Bilovodska, P.V. Pihul // Economic Problems of Sustainable Development: Materials of the International Scientific-Practical Conference Named after Prof. O.F. Balatsky, Sumy, May 11-12, 2016, Vol. 2 / Edited by O.V. Prokopenko. – Sumy: SumDU, 2016. – Vol. 2. – P. 34-35.
9. Teletov, O.S. Remarketing the Football Business in Ukraine [Text] / O.S. Teletov, P.V. Pihul // Economic Problems of Sustainable Development: Materials of the All-Ukrainian Scientific-Technical Conference for Students, Postgraduates, and Young Scientists, Dedicated to the 80th Anniversary of Prof. Oleg Balatsky, Sumy, April 21-25, 2017 / Edited by T.A. Vasilieva, G.O. Shvindina. – Sumy: SumDU, 2017. – P. 320-321.

First Degree Diploma at the 2nd Round of the All-Ukrainian Student Research Competition in “Marketing, Personnel Management, and Labor Economics”; Marketing section; with a research project on “Marketing of Cultural and Entertainment Services in Ukraine”.
First Place at the All-Ukrainian Scientific-Practical Conference for Students, Postgraduates, and Young Scientists “Economic Problems of Sustainable Development”; Marketing section; with a presentation on the topic: “Remarketing the Football Business in Ukraine”.