{"id":90735,"date":"2026-05-20T14:25:29","date_gmt":"2026-05-20T11:25:29","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=90735"},"modified":"2026-05-20T14:34:13","modified_gmt":"2026-05-20T11:34:13","slug":"underground-banking-marketing-in-ukrsibbank","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/underground-banking-marketing","title":{"rendered":"UNDERGROUND BANKING MARKETING IN UKRSIBBANK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90735\" class=\"elementor elementor-90735 elementor-90717\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8f6a8 e-flex e-con-boxed e-con e-parent\" data-id=\"9d8f6a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2b843 elementor-widget elementor-widget-text-editor\" data-id=\"6e2b843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>On May 20, marketing students had a unique opportunity to combine theory with practice of banking marketing &#8211; they visited a branch of <a href=\"https:\/\/ukrsibbank.com\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">UkrSibBank<\/a> with an excursion.<\/h4><p>The main goal of the visit was to immerse themselves in real cases of banking marketing and understand how a company works, where the product is intangible, and the client&#8217;s trust is the highest value.<\/p><p>The participants of the excursion learned about the competitive advantages of the bank for both clients and the internal audience &#8211; the bank&#8217;s employees.<\/p><p>The students actively asked questions about banking products, the features of interaction with clients, the role of marketing in the work of the bank. Such a lively dialogue allowed us to look at the lecture material in a completely different way and understand what skills will be most in demand on the labor market after graduation.<\/p><p>We express our sincere gratitude to the management and team of UkrSibBank for organizing this event, warm welcome, professionalism and willingness to share practical experience with the future generation. Your support for educational initiatives helps prepare high-quality specialists who are ready for real business challenges!<\/p><p>The event was held within the framework of the discipline &#8220;<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/service-marketing\">Service Marketing<\/a>&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliia KHOMENKO<\/a>, group MK-41)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On May 20, marketing students had a unique opportunity to combine theory with practice of banking marketing &#8211; they visited a branch of UkrSibBank with an excursion. The main goal of the visit was to immerse themselves in real cases of banking marketing and understand how a company works, where the product is intangible, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":90729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-90735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/90735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=90735"}],"version-history":[{"count":10,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/90735\/revisions"}],"predecessor-version":[{"id":90745,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/90735\/revisions\/90745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/90729"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=90735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=90735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=90735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}