{"id":90505,"date":"2026-05-01T10:38:44","date_gmt":"2026-05-01T07:38:44","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=90505"},"modified":"2026-05-04T10:44:53","modified_gmt":"2026-05-04T07:44:53","slug":"pinterest-traffic","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/pinterest-traffic","title":{"rendered":"MEETING SOFIA CHERKASOVA: DRIVING TRAFFIC AND SALES VIA PINTEREST"},"content":{"rendered":"<h4>The Marketing Department at Sumy State University recently hosted an inspiring session with <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Sofia Cherkasova<!--TgQPHd|[]--><\/strong>, a leading expert in <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Pinterest traffic and sales strategies<!--TgQPHd|[]--><\/strong>.<!--TgQPHd|[]--><\/h4>\n<div class=\"n6owBd awi2gc\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBhAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">The discussion focused on the core aspects of <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Pinterest business promotion<!--TgQPHd|[]--><\/strong>, exploring how <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">organic traffic<!--TgQPHd|[]--><\/strong> works and which niches scale best on the platform. Sofia also provided actionable insights on how local brands can leverage Pinterest to reach a <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">global audience<!--TgQPHd|[]--><\/strong>.<!--TgQPHd|[]--><\/div>\n<div class=\"n6owBd awi2gc\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBxAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Sharing real-world case studies, the expert highlighted why Pinterest is a powerhouse <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">marketing tool for e-commerce<!--TgQPHd|[]--><\/strong>, especially for brands targeting international markets. Students engaged in a deep dive into:<!--TgQPHd|[]--><\/div>\n<ul class=\"KsbFXc U6u95\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">\n<li class=\"Z1qcYe\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEICBAA\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"T286Pc\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">First steps in <strong class=\"Yjhzub\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Pinterest SEO and promotion<!--TgQPHd|[]--><\/strong>;<!--TgQPHd|[]--><\/span><!--TgQPHd|[]--><\/li>\n<li class=\"Z1qcYe\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEICBAB\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"T286Pc\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Specifics of working with foreign audiences;<!--TgQPHd|[]--><\/span><!--TgQPHd|[]--><\/li>\n<li class=\"Z1qcYe\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEICBAC\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"T286Pc\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Common pitfalls to avoid when starting out.<!--TgQPHd|[]--><\/span><!--TgQPHd|[]--><\/li>\n<p><!--TgQPHd|[]--><\/ul>\n<div class=\"n6owBd awi2gc\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEICRAA\" data-processed=\"true\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">The meeting was held in a dynamic and warm atmosphere, proving once again that modern marketing is about identifying new growth opportunities beyond traditional social media.<!--TgQPHd|[]--><\/div>\n<div class=\"Fsg96\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|[]--><\/div>\n<hr class=\"j3tEEe\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 32px 0px; text-decoration: none; border-bottom: 0px #808080;\" data-sfc-root=\"c\" data-sfc-pl=\"|[]\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 32px 0px; text-decoration: none; border-bottom: 0px rgb(128, 128, 128);\" \/>\n<div class=\"Fsg96\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px #0a0a0a;\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|[]--><\/div>\n<div class=\"otQkpb\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px #0a0a0a;\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 1107px; top: 7.26562px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Marketing Department at Sumy State University recently hosted an inspiring session with Sofia Cherkasova, a leading expert in Pinterest traffic and sales strategies.<\/p>\n","protected":false},"author":13,"featured_media":90503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-90505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/90505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=90505"}],"version-history":[{"count":1,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/90505\/revisions"}],"predecessor-version":[{"id":90506,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/90505\/revisions\/90506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/90503"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=90505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=90505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=90505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}