{"id":89953,"date":"2026-02-27T14:55:01","date_gmt":"2026-02-27T12:55:01","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=89953"},"modified":"2026-03-16T16:27:44","modified_gmt":"2026-03-16T14:27:44","slug":"timikids-en","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/timikids-en","title":{"rendered":"Business Between Air Raid Alerts: Real Marketing of a Children\u2019s Space TiMiKids"},"content":{"rendered":"<p>A guest lecture was held with the participation of <a href=\"https:\/\/www.instagram.com\/tanyaliholay\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Tetiana Lykholai<\/a>, owner of the children\u2019s space <a href=\"https:\/\/www.instagram.com\/timikids.sumy\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">TiMiKids<\/a>, and trainer <a href=\"https:\/\/www.instagram.com\/katyunya.golub\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Kateryna Holub<\/a>.<br \/>\nThe event was conducted within the courses Information Systems in Marketing (group MK-51, lecturer Yevheniia Ziabina) and Social Media Marketing (group MK-41, lecturer Yana Kryvych).<br \/>\nThe symbolic opening of the meeting was a phrase by Tetiana Lykholai, owner of TiMiKids: \u201cWhen you are developing, you need to go where it feels scary.\u201d<br \/>\nThe speakers shared real experience in developing a business under conditions of uncertainty, discussed practical marketing tools, audience engagement strategies, and managerial decision-making in times of crisis. The lecture was enriched with real-life examples and an engaging dialogue with students.<br \/>\nSuch meetings are an important component of the professional training of future marketers, as they allow students to combine theoretical knowledge with real business cases and develop a practical understanding of the profession.<br \/>\nWe thank the speakers for their valuable experience and motivation to keep growing, even when challenges seem difficult.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A guest lecture was held with the participation of Tetiana Lykholai, owner of the children\u2019s space TiMiKids, and trainer Kateryna Holub. <\/p>\n","protected":false},"author":13,"featured_media":89950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12,168],"tags":[],"class_list":["post-89953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-our-projects"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/89953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=89953"}],"version-history":[{"count":2,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/89953\/revisions"}],"predecessor-version":[{"id":89955,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/89953\/revisions\/89955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/89950"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=89953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=89953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=89953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}