{"id":89576,"date":"2026-02-23T10:12:26","date_gmt":"2026-02-23T08:12:26","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=89576"},"modified":"2026-02-23T10:12:26","modified_gmt":"2026-02-23T08:12:26","slug":"business-between-air-raids-real-world-marketing-for-a-kids-space","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/business-between-air-raids-real-world-marketing-for-a-kids-space","title":{"rendered":"Business Between Air Raids: Real-World Marketing for a Kids&#8217; Space"},"content":{"rendered":"<h4 class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-hveid=\"CAEIAhAA\" data-complete=\"true\" data-processed=\"true\"><strong class=\"Yjhzub\" style=\"font-weight: bold;\" data-complete=\"true\" data-processed=\"true\">Business Between Air Raids: Real-World Marketing for a Kids&#8217; Space<\/strong><button class=\"rBl3me\" style=\"margin: 0px 6px 0px 0px; background-color: #e9ebf0; border: none; border-radius: 10px; height: 20px; padding: 0px; width: 20px; outline: 0px; cursor: pointer;\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"cbe1ca8e-3445-49db-8d5b-fa79c7a25822\" aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\" data-wiz-attrbind=\"disabled=uAvIfe_g\/C5gNJc;aria-label=uAvIfe_g\/bOjMyf;class=uAvIfe_g\/UpSNec\" data-ved=\"2ahUKEwjHv-Xkk--SAxU2IRAIHXZQPEUQye0OegYIAQgCEAE\"><\/button><\/h4>\n<div class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-sfc-cp=\"\" data-hveid=\"CAEIAxAA\" data-complete=\"true\" data-processed=\"true\">We invite students to a guest lecture with the : owner Tetiana Lykholai and coach Kateryna Holub.<button class=\"rBl3me\" style=\"margin: 0px 6px 0px 0px; background-color: #e9ebf0; border: none; border-radius: 10px; height: 20px; padding: 0px; width: 20px; outline: 0px; cursor: pointer;\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"423c4893-dd3a-4448-bae6-362914729c0f\" aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\" data-wiz-attrbind=\"disabled=uAvIfe_k\/C5gNJc;aria-label=uAvIfe_k\/bOjMyf;class=uAvIfe_k\/UpSNec\" data-ved=\"2ahUKEwjHv-Xkk--SAxU2IRAIHXZQPEUQye0OegYIAQgDEAE\"><\/button><\/div>\n<div class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-sfc-cp=\"\" data-hveid=\"CAEIBBAA\" data-processed=\"true\" data-complete=\"true\">During the event, we will discuss how to develop a business in a frontline city, make management decisions under uncertainty, and build marketing that works in practice, not just in theory. Special attention will be given to daily operations, customer interaction, and creating value for both children and parents.<button class=\"rBl3me\" style=\"margin: 0px 6px 0px 0px; background-color: #e9ebf0; border: none; border-radius: 10px; height: 20px; padding: 0px; width: 20px; outline: 0px; cursor: pointer;\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"cf8aedbd-6491-414f-93a7-6108b9215cd2\" aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\" data-wiz-attrbind=\"disabled=uAvIfe_o\/C5gNJc;aria-label=uAvIfe_o\/bOjMyf;class=uAvIfe_o\/UpSNec\" data-ved=\"2ahUKEwjHv-Xkk--SAxU2IRAIHXZQPEUQye0OegYIAQgEEAE\"><\/button><\/div>\n<div class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-sfc-cp=\"\" data-hveid=\"CAEIBRAA\" data-complete=\"true\" data-processed=\"true\">This is an opportunity to hear firsthand experience from two perspectives \u2014 managerial and practical.<button class=\"rBl3me\" style=\"margin: 0px 6px 0px 0px; background-color: #e9ebf0; border: none; border-radius: 10px; height: 20px; padding: 0px; width: 20px; outline: 0px; cursor: pointer;\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"73e4e949-454f-49c0-9061-6a56b2804952\" aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\" data-wiz-attrbind=\"disabled=uAvIfe_s\/C5gNJc;aria-label=uAvIfe_s\/bOjMyf;class=uAvIfe_s\/UpSNec\" data-ved=\"2ahUKEwjHv-Xkk--SAxU2IRAIHXZQPEUQye0OegYIAQgFEAE\"><\/button><\/div>\n<div class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-sfc-cp=\"\" data-hveid=\"CAEIBhAA\" data-complete=\"true\" data-processed=\"true\">\ud83d\udcc5\u00a0<strong class=\"Yjhzub\" style=\"font-weight: bold;\" data-complete=\"true\" data-processed=\"true\">26.02.2026<\/strong><br data-serialized-params=\"[]\" data-complete=\"true\" data-processed=\"true\" \/>\ud83d\udd5b\u00a0<strong class=\"Yjhzub\" style=\"font-weight: bold;\" data-complete=\"true\" data-processed=\"true\">12:00<\/strong><br data-serialized-params=\"[]\" data-complete=\"true\" data-processed=\"true\" \/>\ud83d\udccd\u00a0<strong class=\"Yjhzub\" style=\"font-weight: bold;\" data-complete=\"true\" data-processed=\"true\">K3<\/strong><button class=\"rBl3me\" style=\"margin: 0px 6px 0px 0px; background-color: #e9ebf0; border: none; border-radius: 10px; height: 20px; padding: 0px; width: 20px; outline: 0px; cursor: pointer;\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"3d44b069-3b54-47c7-95ce-04b604e3eda9\" aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\" data-wiz-attrbind=\"disabled=uAvIfe_11\/C5gNJc;aria-label=uAvIfe_11\/bOjMyf;class=uAvIfe_11\/UpSNec\" data-ved=\"2ahUKEwjHv-Xkk--SAxU2IRAIHXZQPEUQye0OegYIAQgGEAE\"><\/button><\/div>\n<div class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-sfc-cp=\"\" data-hveid=\"CAEIBxAA\" data-complete=\"true\" data-processed=\"true\">The meeting will be valuable not only for <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\">future marketers<\/a> but for all students in economics-related fields interested in entrepreneurship, management, and project development.<button class=\"rBl3me\" style=\"margin: 0px 6px 0px 0px; background-color: #e9ebf0; border: none; border-radius: 10px; height: 20px; padding: 0px; width: 20px; outline: 0px; cursor: pointer;\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"19d86dd7-a39c-45a2-90fa-206f6ba7751e\" aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\" data-wiz-attrbind=\"disabled=uAvIfe_15\/C5gNJc;aria-label=uAvIfe_15\/bOjMyf;class=uAvIfe_15\/UpSNec\" data-ved=\"2ahUKEwjHv-Xkk--SAxU2IRAIHXZQPEUQye0OegYIAQgHEAE\"><\/button><\/div>\n<div class=\"Y3BBE\" style=\"font-family: 'Google Sans', Arial, sans-serif; font-size: 16px; font-weight: 400; line-height: 24px; letter-spacing: normal; overflow-wrap: break-word; margin-block: 12px 16px; color: #0a0a0a; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-sfc-cp=\"\" data-hveid=\"CAEICBAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\">Join the conversation about a business that keeps working, even between air raids.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Business Between Air Raids: Real-World Marketing for a Kids&#8217; Space We invite students to a guest lecture with the : owner Tetiana Lykholai and coach Kateryna Holub. During the event, we will discuss how to develop a business in a frontline city, make management decisions under uncertainty, and build marketing that works in practice, not [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":89573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[212],"tags":[],"class_list":["post-89576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/89576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=89576"}],"version-history":[{"count":1,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/89576\/revisions"}],"predecessor-version":[{"id":89577,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/89576\/revisions\/89577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/89573"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=89576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=89576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=89576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}