{"id":87866,"date":"2025-03-11T23:46:30","date_gmt":"2025-03-11T21:46:30","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=87866"},"modified":"2025-12-07T23:49:40","modified_gmt":"2025-12-07T21:49:40","slug":"practical-training-session-at-technochim-llc","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/practical-training-session-at-technochim-llc","title":{"rendered":"PRACTICAL TRAINING SESSION AT TECHNOCHIM LLC"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3 class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: RU;\">Bachelor\u2019s students had the opportunity to take part in a practical training session at the department\u2019s partner company, <a href=\"http:\/\/www.technochim.com\/about\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><b>TECHNOCHIM LLC<\/b><\/a>, a leading Ukrainian enterprise in the chemical industry. This visit provided an excellent opportunity to observe real business processes and explore current marketing challenges within the industrial sector.<\/span><\/h3>\n<p><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: RU;\"><a href=\"http:\/\/www.technochim.com\/about\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><b>TECHNOCHIM LLC\u00a0<\/b><\/a><\/span><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: RU;\">is a company with many years of experience in producing chemical products, combining technological excellence with market flexibility. Such enterprises offer a unique environment in which the specific features of B2B marketing, industrial branding, and sustainability practices become particularly evident &#8211; from product positioning to building long-term relationships with corporate clients.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: RU;\">During the session, students familiarised themselves with the company\u2019s production processes <\/span><a style=\"font-family: &#039;Times New Roman&#039;, serif;\" href=\"http:\/\/www.technochim.com\/about\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><b>TECHNOCHIM LLC<\/b><\/a><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: RU;\">, logistics, and product portfolio, which helped them better understand how industrial marketing operates \u201cfrom the inside.\u201d They analysed target markets, distribution channels, and the competitive landscape, and discussed strategies for entering new market segments.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: RU;\">This practical class provided real-world insights into how marketing functions in the industrial sector: how value propositions are formed, how distribution channels are developed, and how strong relationships with corporate clients are built.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify; text-indent: 18.0pt; layout-grid-mode: char;\"><span style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: UK; mso-fareast-language: RU;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bachelor\u2019s students had the opportunity to take part in a practical training session at the department\u2019s partner company, TECHNOCHIM LLC, a leading Ukrainian enterprise in the chemical industry. This visit provided an excellent opportunity to observe real business processes and explore current marketing challenges within the industrial sector.<\/p>\n","protected":false},"author":13,"featured_media":87863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-87866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=87866"}],"version-history":[{"count":1,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87866\/revisions"}],"predecessor-version":[{"id":87867,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87866\/revisions\/87867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/87863"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=87866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=87866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=87866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}