{"id":87275,"date":"2025-11-03T15:01:34","date_gmt":"2025-11-03T13:01:34","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=87275"},"modified":"2025-11-17T15:09:17","modified_gmt":"2025-11-17T13:09:17","slug":"what-is-neuromarketing-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/what-is-neuromarketing-and-how-does-it-work","title":{"rendered":"WHAT IS NEUROMARKETING AND HOW DOES IT WORK?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"87275\" class=\"elementor elementor-87275 elementor-86840\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6b720 e-flex e-con-boxed e-con e-parent\" data-id=\"ae6b720\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5714d73 elementor-widget elementor-widget-text-editor\" data-id=\"5714d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever found yourself thinking that you buy something \u201c<em>just because you like it\u201d<\/em>?<br \/>Well, that\u2019s what neuromarketing is all about!<\/p><p><strong>In simple words&#8230;<\/strong><br \/>Neuromarketing is a concept that combines psychology, marketing, and neuroscience.<br \/>It helps us understand how our brains react to advertisements, colors, music, smells, words, and even fonts. In other words, it studies what \u201cmakes\u201d us click \u201cbuy\u201d or walk past.<\/p><p>Neuromarketing studies all emotions, even those that people can\u2019t explain in words or don\u2019t even realize they have.<\/p><p><strong>How does it work?<\/strong><br \/>Researchers use various<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/uk\/behavioural-lab\"> methods to detect these emotions<\/a>, such as:<\/p><ul><li>eye-tracking (when we track where a person looks in an advertisement);<\/li><li>micro-emotional analysis (studying how facial expressions change while watching);<\/li><li>brain scans (studying which areas are activated when viewing content).<\/li><\/ul><p>\u00a0<\/p><p>As a result, all this data helps the company create advertising that is not just \u201cbeautiful\u201d, but also catches on the subconscious level and stimulates a purchase.<\/p><p><strong>Three examples of neuromarketing that you definitely know:<\/strong><\/p><p><em><strong>1. Coca-Cola \u2013 \u201cFeel the moment\u201d.<\/strong><\/em><br \/>The red color, the sound of opening a bottle, smiling faces \u2013 all these elements evoke associations with joy and warmth in our brain. It is safe to say that the brand is selling an emotion, not a drink!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16b6610 e-flex e-con-boxed e-con e-parent\" data-id=\"16b6610\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b8278 elementor-widget elementor-widget-image\" data-id=\"70b8278\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-86850 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/coca-cola-1024x512.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/coca-cola-1024x512.jpg 1024w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/coca-cola-400x200.jpg 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/coca-cola-768x384.jpg 768w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/coca-cola.jpg 1280w\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: creativity.ua<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a01fab0 e-flex e-con-boxed e-con e-parent\" data-id=\"a01fab0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510eb8e elementor-widget elementor-widget-text-editor\" data-id=\"510eb8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>2. Apple \u2013 minimalism and the \u201ctouch effect\u201d.<\/strong><\/em><br \/>White background, smooth music, detailed close-up shots of gadgets and the highest quality \u2013 such seemingly simple details make our brain feel \u201cperfect\u201d, so the brand is perceived as premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb068cb e-flex e-con-boxed e-con e-parent\" data-id=\"eb068cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc6359 elementor-widget elementor-widget-image\" data-id=\"1fc6359\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"686\" height=\"386\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-86848 lazyload\" alt=\"\" sizes=\"(max-width: 686px) 100vw, 686px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/apple.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/apple.jpg 686w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/apple-400x225.jpg 400w\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: YouTube<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fe8826 e-flex e-con-boxed e-con e-parent\" data-id=\"7fe8826\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e370b2 elementor-widget elementor-widget-text-editor\" data-id=\"1e370b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>3. IKEA \u2013 the smell of cinnamon in stores.<\/strong><\/em><br \/>Yes, even fragrances can sell (it is cleverly called aromamarketing). The warm smell of cinnamon in IKEA makes us feel like we are at home, and therefore people spend more time in the store, and, accordingly, buy more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-739a67c e-flex e-con-boxed e-con e-parent\" data-id=\"739a67c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72eb0 elementor-widget elementor-widget-image\" data-id=\"fd72eb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"445\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-86846 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/ikea.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/ikea.jpg 800w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/ikea-400x223.jpg 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/ikea-768x427.jpg 768w\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Ucsc.org.ua<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115adcb e-flex e-con-boxed e-con e-parent\" data-id=\"115adcb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a277635 elementor-widget elementor-widget-text-editor\" data-id=\"a277635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>To sum up:<\/strong><\/em><br \/>Neuromarketing is not about manipulations to simply sell, on the contrary, it is about researching and understanding human nature, because knowing how the brain works, businesses can speak to customers in \u201cone language\u201d \u2013 the language of emotions, and more clearly determine what people need.<\/p><p>Do you want your advertising to really touch and be remembered?<br \/>Start thinking like your customer, <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/uk\/behavioural-lab\">or entrust this work to neuromarketing.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever found yourself thinking that you buy something \u201cjust because you like it\u201d?Well, that\u2019s what neuromarketing is all about! In simple words&#8230;Neuromarketing is a concept that combines psychology, marketing, and neuroscience.It helps us understand how our brains react to advertisements, colors, music, smells, words, and even fonts. In other words, it studies what [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":86842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[220],"tags":[],"class_list":["post-87275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuromarketing"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=87275"}],"version-history":[{"count":4,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87275\/revisions"}],"predecessor-version":[{"id":87279,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87275\/revisions\/87279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/86842"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=87275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=87275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=87275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}