{"id":87244,"date":"2025-11-17T13:27:28","date_gmt":"2025-11-17T11:27:28","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=87244"},"modified":"2025-11-17T13:34:49","modified_gmt":"2025-11-17T11:34:49","slug":"from-second-button-media-to-success-insights-for-marketers","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/from-second-button-media-to-success-insights-for-marketers","title":{"rendered":"FROM &#8220;SECOND BUTTON&#8221; MEDIA TO SUCCESS: INSIGHTS FOR MARKETERS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"87244\" class=\"elementor elementor-87244 elementor-87229\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434e77d e-flex e-con-boxed e-con e-parent\" data-id=\"434e77d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb3891 elementor-widget elementor-widget-text-editor\" data-id=\"7bb3891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On November 14, 2025, for first and second-year students of the Department of Marketing, Darya PRYKHODCHENKO held an exciting lecture-discussion on the topic &#8220;Social Networks as a Tool for Marketing and Social Communications in the Digital Age&#8221;.<\/p><p>Darya PRYKHODCHENKO focused students&#8217; attention on the most important aspects of working with digital platforms:<\/p><ul><li>the features of promoting &#8220;second button&#8221; media and the strategy for effectively promoting niche media resources in an oversaturated information space;<\/li><li>the audience&#8217;s perception of a media resource and how understanding consumer psychology helps build successful communications;<\/li><li>practical tips and cases in which social networks were used not only for sales, but also for the formation of communities and social dialogue.<\/li><\/ul><p>\u00a0<\/p><p>Students actively participated in the discussion, asked questions and shared their own observations about trends in social media.<\/p><p>The event was held within the framework of the disciplines &#8220;<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/basics-of-marketing-activity\">Basics of Marketing Activity<\/a>&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliia KHOMENKO<\/a>) and &#8220;<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/marketing-product-policy\">Marketing Product Policy<\/a>&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/ziabina-yevheniia\">Yevheniia ZIABINA<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On November 14, 2025, for first and second-year students of the Department of Marketing, Darya PRYKHODCHENKO held an exciting lecture-discussion on the topic &#8220;Social Networks as a Tool for Marketing and Social Communications in the Digital Age&#8221;. Darya PRYKHODCHENKO focused students&#8217; attention on the most important aspects of working with digital platforms: the features of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":87231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-87244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=87244"}],"version-history":[{"count":5,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87244\/revisions"}],"predecessor-version":[{"id":87249,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/87244\/revisions\/87249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/87231"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=87244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=87244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=87244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}