{"id":86765,"date":"2025-10-17T14:23:32","date_gmt":"2025-10-17T11:23:32","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=86765"},"modified":"2025-10-22T14:27:00","modified_gmt":"2025-10-22T11:27:00","slug":"oleksii-durnev-how-to-turn-content-into-a-business-and-remain-yourself","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/oleksii-durnev-how-to-turn-content-into-a-business-and-remain-yourself","title":{"rendered":"OLEKSII DURNEV: HOW TO TURN CONTENT INTO A BUSINESS AND REMAIN YOURSELF"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86765\" class=\"elementor elementor-86765 elementor-86454\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d84b707 e-flex e-con-boxed e-con e-parent\" data-id=\"d84b707\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f84705 elementor-widget elementor-widget-text-editor\" data-id=\"6f84705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Students of the Marketing major (discipline: \u201c<strong>Marketing Communications<\/strong>\u201d, lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/kryvych\">Yana KRYVYCH<\/a>, \u201c<strong>Customer Experience Management<\/strong>\u201d, lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/ziabina-yevheniia\">Yevhenia ZIABINA<\/a>) continue to get acquainted with the stories of successful Ukrainian entrepreneurs within the framework of the Online Business Laboratory 2025 from Genius.<\/p><p>Oleksii Durnev is the founder of a YouTube channel with an audience of over 1.39 million subscribers, an entrepreneur and creator who turned content into a full-fledged business.<\/p><p>Topic of the meeting: <strong>[Q&amp;A] How to turn content into a successful business without compromising your conscience. How to make money on content and remain yourself?<\/strong><\/p><p>Oleksiy frankly talked about his journey from blogger to entrepreneur, about the team, work principles and honesty in the media business:<\/p><p>\u201cThe most valuable resource of a person is time. A person should understand that they spent their time on you for a reason.\u201d<\/p><p>Oleksiy shared practical advice for those who dream of developing their own YouTube channel or media project: \u201cAre you an expert in your field? Congratulations, you can already launch a channel!\u201d<\/p><p>He spoke about the theory of \u201cdopamine surges\u201d and explained why it is better to publish short and long videos on different channels, and also gave recommendations for a content plan:<\/p><p>\u201cMake 4 videos from 12 to 20 minutes. Have a constant supply \u2014 systematic publications are important. Teach your audience to do this.\u201d<\/p><p>The meeting with Oleksiy Durnev became another example for the students that sincerity, systematicity and respect for the viewer are not just principles, but a strategy for success.<\/p><p>The event took place within the framework of the Geneus Online Business Laboratory, which brings together Ukrainian practitioners and students to develop modern business education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Students of the Marketing major (discipline: \u201cMarketing Communications\u201d, lecturer Yana KRYVYCH, \u201cCustomer Experience Management\u201d, lecturer Yevhenia ZIABINA) continue to get acquainted with the stories of successful Ukrainian entrepreneurs within the framework of the Online Business Laboratory 2025 from Genius. Oleksii Durnev is the founder of a YouTube channel with an audience of over 1.39 million [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":86550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-86765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=86765"}],"version-history":[{"count":4,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86765\/revisions"}],"predecessor-version":[{"id":86769,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86765\/revisions\/86769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/86550"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=86765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=86765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=86765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}