{"id":86663,"date":"2025-10-15T10:23:34","date_gmt":"2025-10-15T07:23:34","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=86663"},"modified":"2025-10-22T14:17:24","modified_gmt":"2025-10-22T11:17:24","slug":"second-day-of-the-conference-how-to-find-common-language-with-your-audience","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/second-day-of-the-conference-how-to-find-common-language-with-your-audience","title":{"rendered":"SECOND DAY OF THE CONFERENCE: HOW TO FIND COMMON LANGUAGE WITH YOUR AUDIENCE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86663\" class=\"elementor elementor-86663 elementor-86656\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4e415 e-flex e-con-boxed e-con e-parent\" data-id=\"6d4e415\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adce40b elementor-widget elementor-widget-text-editor\" data-id=\"adce40b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anna KORZH, a 4th-year student, shares her impressions of joining LOB 2025 from <a href=\"https:\/\/genius.space\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Genius.Space<\/a>:<em> \u201cOn the second day of LOB 2025, we had the opportunity to immerse ourselves in practical tools for building communications based on a deep understanding of our audience. Speakers shared cases on how to effectively adapt messages to information consumption habits and choose appropriate channels.<\/em><\/p><p><em>Particular attention was drawn to the speech of Yulia Petryk, who emphasized the importance of studying the digital behavior of the target audience before launching any campaign. She emphasized that a PR professional should go \u201cwhere the audience lives,\u201d and not be based on their own preferences.<\/em><\/p><p><em>It was very useful to hear how important it is to study not only \u201cwho our audience is,\u201d but also \u201chow exactly they live in the information space.\u201d This allows for more accurate and natural communication.&#8221;<\/em><\/p><p>The event was attended as part of the study of the discipline &#8220;Partnership Marketing&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliia KHOMENKO<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anna KORZH, a 4th-year student, shares her impressions of joining LOB 2025 from Genius.Space: \u201cOn the second day of LOB 2025, we had the opportunity to immerse ourselves in practical tools for building communications based on a deep understanding of our audience. Speakers shared cases on how to effectively adapt messages to information consumption habits [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":86658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-86663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=86663"}],"version-history":[{"count":14,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86663\/revisions"}],"predecessor-version":[{"id":86759,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86663\/revisions\/86759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/86658"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=86663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=86663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=86663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}