{"id":86423,"date":"2025-10-20T08:11:21","date_gmt":"2025-10-20T05:11:21","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=86423"},"modified":"2025-10-19T21:15:07","modified_gmt":"2025-10-19T18:15:07","slug":"sales-on-trust-philosophy-of-a-successful-brand-by-olga-finkilstein","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/sales-on-trust-philosophy-of-a-successful-brand-by-olga-finkilstein","title":{"rendered":"SALES ON TRUST: PHILOSOPHY OF A SUCCESSFUL BRAND BY OLGA FINKILSTEIN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86423\" class=\"elementor elementor-86423 elementor-86415\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d535306 e-flex e-con-boxed e-con e-parent\" data-id=\"d535306\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf3ef8 elementor-widget elementor-widget-text-editor\" data-id=\"9cf3ef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On October 17, 2025, a lecture was held for 1st and 2nd year marketing students with a practitioner &#8211; Olga Finkilstein, co-founder of a professional cosmetics and feminine hygiene brand.<\/p><p>The speaker focused in detail on the real challenges that entrepreneurs face when creating and promoting their own brand, frankly talked about what really works and what doesn&#8217;t in modern marketing strategies.<\/p><p>One of the key topics was the price of experience. Olga Finkilstein shared her own mistakes and insights, which ultimately shaped her as a co-founder of successful brands. She emphasized that you can only sell on trust, and a successful brand should convey sincerity and humanity. This principle became the basis of her philosophy.<\/p><p>The lecture participants had a unique opportunity to look at marketing from the inside \u2013 without illusions, but with inspiration and truth. It was a valuable practical experience that will undoubtedly be useful for future marketing students.<\/p><p>The event was held within the framework of the disciplines \u201c<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/basics-of-marketing-activity\">Basics of Marketing Activity<\/a>\u201d (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliya KHOMENKO<\/a>) and \u201c<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/marketing-product-policy\">Marketing Product Policy<\/a>\u201d (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/ziabina-yevheniia\">Yevheniia ZIABINA<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On October 17, 2025, a lecture was held for 1st and 2nd year marketing students with a practitioner &#8211; Olga Finkilstein, co-founder of a professional cosmetics and feminine hygiene brand. The speaker focused in detail on the real challenges that entrepreneurs face when creating and promoting their own brand, frankly talked about what really works [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":86305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-86423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=86423"}],"version-history":[{"count":5,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86423\/revisions"}],"predecessor-version":[{"id":86428,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86423\/revisions\/86428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/86305"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=86423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=86423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=86423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}