{"id":86362,"date":"2025-10-19T19:47:07","date_gmt":"2025-10-19T16:47:07","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=86362"},"modified":"2025-10-19T19:54:33","modified_gmt":"2025-10-19T16:54:33","slug":"lob-2025-humanity-in-business-and-the-energy-of-mutual-interest","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/lob-2025-humanity-in-business-and-the-energy-of-mutual-interest","title":{"rendered":"LOB 2025: HUMANITY IN BUSINESS AND THE ENERGY OF MUTUAL INTEREST"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86362\" class=\"elementor elementor-86362 elementor-86351\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1973d57 e-flex e-con-boxed e-con e-parent\" data-id=\"1973d57\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1aa37 elementor-widget elementor-widget-text-editor\" data-id=\"fa1aa37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On October 13\u201317, 2025, marketing students joined the large-scale online conference &#8220;Online Business Laboratory 2025&#8221; from the educational company Genius Space.<\/p><p>This year&#8217;s event, as always, was distinguished by a rich program and a star-studded lineup of speakers, including:<\/p><ul><li>Olexiy Durnev (famous Ukrainian TV presenter, blogger and showman),<\/li><li>Oles Tymofeev (founder of Genius Space),<\/li><li>Oleg Gorokhovsky (co-founder of Monobank) and many others.<\/li><\/ul><p>3rd year student Kateryna KOSTYUK shares her impressions of participating in the event: <em>\u201cI would like to especially mention Stefania Sagaydak and her lecture \u201cHow to build real connections \u2013 without manipulation and fakery?\u201d, in which she frankly talks about the line between networking and flirting, humanity in business, and the energy of mutual interest, which opens the door to opportunities \ud83e\udd29.<\/em><\/p><p><em>Stefania also emphasized the importance of preparation, because to quote her: \u201cA match in networking without preparation occurs in only 10% of acquaintances. To make acquaintances, you need to prepare. For example, understand what to do if the conversation goes wrong or a third person approaches.<\/em>\u201d<\/p><p>In addition, the speaker talked about the importance of being \u201csimple\u201d because networking and building relationships with people is about lifestyle, and it should be easy, fun, and cool with you \ud83d\ude05. And to achieve this, you need to constantly improve your voice, communication, diction, storytelling and other skills that will help you start small talk \ud83d\ude0e&#8221;.<\/p><p>In general, this year&#8217;s &#8220;Online Business Laboratory 2025&#8221; is really very interesting and exciting, however, as usual \ud83d\ude01. The lecture motivates, inspires and makes it clear that real networking is not about profit, but about humanity, simplicity and preparation \ud83d\ude0d.<\/p><p>The conference was attended by 1-3 years students in the disciplines &#8220;<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/blogging-and-influencer-marketing\">Blogging and Influencer Marketing<\/a>&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliia KHOMENKO<\/a>), &#8220;<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/marketing-product-policy\">Marketing Product Policy<\/a>&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/ziabina-yevheniia\">Yevheniia ZIABINA<\/a>), &#8220;<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/basics-of-marketing-activity\">Basics of Marketing Activity<\/a>&#8221; (lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliia KHOMENKO<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On October 13\u201317, 2025, marketing students joined the large-scale online conference &#8220;Online Business Laboratory 2025&#8221; from the educational company Genius Space. This year&#8217;s event, as always, was distinguished by a rich program and a star-studded lineup of speakers, including: Olexiy Durnev (famous Ukrainian TV presenter, blogger and showman), Oles Tymofeev (founder of Genius Space), Oleg [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":86208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-86362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=86362"}],"version-history":[{"count":4,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86362\/revisions"}],"predecessor-version":[{"id":86367,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86362\/revisions\/86367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/86208"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=86362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=86362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=86362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}