{"id":86250,"date":"2025-10-03T13:30:42","date_gmt":"2025-10-03T10:30:42","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=86250"},"modified":"2025-10-08T14:12:39","modified_gmt":"2025-10-08T11:12:39","slug":"internship-at-the-consumer-behavior-laboratory-of-the-poznan-university-of-economics-and-business","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/internship-at-the-consumer-behavior-laboratory-of-the-poznan-university-of-economics-and-business","title":{"rendered":"INTERNSHIP AT THE CONSUMER BEHAVIOR LABORATORY OF THE POZNAN UNIVERSITY OF ECONOMICS AND BUSINESS"},"content":{"rendered":"\t\t
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On September 29, 2025, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA<\/a> began her scientific internship at the Pozna\u0144 University of Economics and Business<\/a> (Poland). Her host department is the Department of Commerce and Marketing<\/a>. Nataliia has already had the opportunity to get acquainted with the staff of the department and fellows of international programs of the Institute of International Business and Economics<\/a>, with the capabilities of the Consumer Behavior Laboratory<\/a> of the Institute of Marketing<\/a>, and the types of research that are conducted using the equipment of this laboratory, which is headed by Professor Andrzej Szymkowiak<\/a>.<\/p>

Nataliia secured an internship at this institution at a unique time, as this year, in October, the university will celebrate its 100th anniversary. This visit was made possible thanks to the support of the Visegrad Fund scholarship program. The issue of Nataliia’s scientific research is to clarify the role of non-text content on the websites of health food manufacturers (geometry, color, symbols, etc.) in the perception of users who are foreign language speakers. This becomes possible, in particular, thanks to the use of neurotechnologies. During this visit, Nataliia also aims to get acquainted with the university’s best practices in integrating neuromarketing into student education, which can be further used when teaching her own discipline, “Consumer Behavior”.<\/p>

Nataliia thanks the Head of the Department of Commerce and Marketing at the Pozna\u0144 University of Economics and Management, Barbara Borusiak<\/a>, for the invitation and for providing opportunities for cooperation within this respected institution.<\/p>

We wish Nataliia a productive internship and a gain of new, valuable insights!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

On September 29, 2025, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA began her scientific internship at the Pozna\u0144 University of Economics and Business (Poland). Her host department is the Department of Commerce and Marketing. Nataliia has already had the opportunity to get acquainted with the staff of the department and fellows of international […]<\/p>\n","protected":false},"author":12,"featured_media":85829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-86250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=86250"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/86250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/85829"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=86250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=86250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=86250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}