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On September 30, 2025, first and third year students of the Marketing specialty took part in the AI \u200b\u200bMarketing Automation Day online conference by WebPromoExperts.<\/span><\/p>\n This event was a great opportunity for students to see how basic theoretical concepts are implemented in practice using artificial intelligence and automation. The participants of the event got an idea of \u200b\u200bthe key trends shaping the future of the profession and learned how AI optimizes processes from data analysis to personalization of communications.<\/span><\/p>\n They also learned how AI technologies are used to:<\/span><\/p>\n \u2022 select relevant influencers;<\/span><\/p>\n \u2022 automate mailings and communicate with the audience of bloggers;<\/span><\/p>\n \u2022 evaluate the effectiveness of content created by opinion leaders.<\/span><\/p>\n Participation in the AI \u200b\u200bMarketing Automation Day conference allowed future specialists not only to expand their knowledge, but also to make sure that s\u043b\u0456uccessful marketing today is impossible without a deep understanding and practical application of advanced technologies. This helps to increase their competitiveness and develop the skills necessary to work in a dynamic global market.<\/span><\/p>\n