<\/p>\n
On September 24, 2025, first-year marketing students joined a practical webinar on mistakes in targeting that blow up the budget. The event aroused considerable interest among beginners in the field of targeted advertising and gathered a large number of participants.<\/span><\/p>\n Olga Polishchuk, a well-known marketer, targeting expert, entrepreneur, and founder of Polishchuk Marketing School and Polishchuk Marketing Agency, shared her experience and professional secrets.<\/span><\/p>\n At the webinar, the expert revealed in detail the key aspects that most often lead to wasted advertising budgets:<\/span><\/p>\n \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>why most beginners burn money on their first campaigns;<\/span><\/p>\n \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>5 fatal mistakes that \u201ckill\u201d advertising;<\/span><\/p>\n \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>what these mistakes look like in real cases;<\/span><\/p>\n \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>step-by-step guide for a beginner: target audience \u2192 offer \u2192 creative \u2192 campaign \u2192 analysis;<\/span><\/p>\n \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>how to check the advertising cabinet and find where the budget is \u201cdraining\u201d.<\/span><\/p>\n The participants of the event received not only theoretical knowledge, but also specific practical tools to increase the effectiveness of their future advertising campaigns and save the budget.<\/span><\/p>\n