{"id":83231,"date":"2025-05-23T19:40:08","date_gmt":"2025-05-23T16:40:08","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=83231"},"modified":"2025-05-28T19:50:52","modified_gmt":"2025-05-28T16:50:52","slug":"lecture-on-the-power-of-ideas-that-change-the-world-insights-from-real-cases-of-ukrainian-and-international-companies","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/lecture-on-the-power-of-ideas-that-change-the-world-insights-from-real-cases-of-ukrainian-and-international-companies","title":{"rendered":"LECTURE ON THE POWER OF IDEAS THAT CHANGE THE WORLD: INSIGHTS FROM REAL CASES OF UKRAINIAN AND INTERNATIONAL COMPANIES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83231\" class=\"elementor elementor-83231 elementor-83225\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523a4b45 e-con-full e-flex e-con e-parent\" data-id=\"523a4b45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e76575b elementor-widget elementor-widget-text-editor\" data-id=\"1e76575b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On May 20, 2025, third-year marketing students had the opportunity to attend an online lecture as part of the \u201c<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/business-planning\">Business Planning<\/a>\u201d course (instructor \u2013 Doctor of Economics, Associate Professor <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/uk\/letunovska\">Letunovska N. Ye.<\/a>).<\/p><p>The lecture was delivered by the Strategic Director of the <a href=\"https:\/\/iamidea.agency\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">I AM IDEA agency<\/a>, Aram Simonyan, who shared practical experience and insights based on real cases from well-known brands such as Kyivstar, Uklon, Intertop, and Metro.<\/p><p>Participants learned why an idea is the key capital of modern business. The session explored the components of a brand, approaches to brand building, and why branding plays a decisive role in product perception. Using the example of Coca-Cola and Pepsi, the speaker illustrated the true power of branding and explained why consumers often choose Coca-Cola during open taste tests, even though Pepsi frequently wins in blind tests.<\/p><p>The event inspired students to pursue their own ideas \u2014 ones that have the potential to change the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On May 20, 2025, third-year marketing students had the opportunity to attend an online lecture as part of the \u201cBusiness Planning\u201d course (instructor \u2013 Doctor of Economics, Associate Professor Letunovska N. Ye.). The lecture was delivered by the Strategic Director of the I AM IDEA agency, Aram Simonyan, who shared practical experience and insights based [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":83221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-83231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/83231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=83231"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/83231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/83221"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=83231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=83231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=83231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}