{"id":82969,"date":"2025-04-26T16:26:22","date_gmt":"2025-04-26T13:26:22","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=82969"},"modified":"2025-04-29T16:30:45","modified_gmt":"2025-04-29T13:30:45","slug":"analytics-for-marketers-practical-experience","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/analytics-for-marketers-practical-experience","title":{"rendered":"ANALYTICS FOR MARKETERS: PRACTICAL EXPERIENCE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"82969\" class=\"elementor elementor-82969 elementor-82962\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d79a30 e-flex e-con-boxed e-con e-parent\" data-id=\"6d79a30\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cac220 elementor-widget elementor-widget-text-editor\" data-id=\"9cac220\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On April 26, first-year students of the Marketing specialty (MK-41, MK-42) as part of the study of the discipline &#8220;Information Systems in Marketing&#8221; (lecturer <a href=\"\/en\/ziabina-yevheniia\">Yevhenia ZIABINA<\/a>) joined the\u00a0 webinar &#8220;Metrics that help marketers achieve business goals&#8221; by Choice31.<\/p><p>The speaker of the event was Oksana Verlan &#8211; Client Service Director at Netpeak Agency Ukraine.<\/p><p>During the webinar, participants learned:<\/p><ul><li>how to correctly link business goals with key metrics;<\/li><li>how to diagnose problems in advertising campaigns, in particular low CTR, high CPA and low ROAS;<\/li><li>practical approaches to optimizing campaigns based on data analysis;<\/li><li>methods of effective work with analytics without the risk of information overload.<\/li><\/ul><p>\u00a0<\/p><p>The knowledge gained is extremely important for future marketers, advertising specialists, and business owners who seek to effectively achieve their goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On April 26, first-year students of the Marketing specialty (MK-41, MK-42) as part of the study of the discipline &#8220;Information Systems in Marketing&#8221; (lecturer Yevhenia ZIABINA) joined the\u00a0 webinar &#8220;Metrics that help marketers achieve business goals&#8221; by Choice31. The speaker of the event was Oksana Verlan &#8211; Client Service Director at Netpeak Agency Ukraine. During [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":82964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-82969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/82969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=82969"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/82969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/82964"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=82969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=82969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=82969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}