{"id":81947,"date":"2025-03-22T10:19:47","date_gmt":"2025-03-22T08:19:47","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=81947"},"modified":"2025-03-27T10:23:35","modified_gmt":"2025-03-27T08:23:35","slug":"participation-of-marketing-students-in-orange-forum","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/participation-of-marketing-students-in-orange-forum","title":{"rendered":"PARTICIPATION OF MARKETING STUDENTS IN ORANGE FORUM"},"content":{"rendered":"<p style=\"text-align: justify;\">Today, restless marketing students from groups MK-31, MK-31-4, as part of the <a href=\"\/marketing-communication\">Marketing Communications<\/a> and <a href=\"\/social-media-marketing\">SMM<\/a> courses (lecturer, Ph.D., Assoc. Prof. <a href=\"\/en\/kryvych\">Yana KRYVYCH<\/a>), joined the Orange Forum, where key aspects related to marketing communications in social networks were discussed:<\/p>\n<ul>\n<li style=\"text-align: justify;\">recognition &#8211; how to become the brand they want;<\/li>\n<li style=\"text-align: justify;\">involvement &#8211; how to influence customer decisions;<\/li>\n<li style=\"text-align: justify;\">selling through trust &#8211; how to close a customer to a purchase;<\/li>\n<li style=\"text-align: justify;\">loyalty &#8211; how to turn a customer into a brand fan.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-81948 alignnone size-medium lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/03\/style.gif\">The speakers of the Orange Forum were top 16 experts, including: Anita SOLOVEY (orange blogger, producer), Andriy FEDORIV (investor, marketer), Denis SAKHAROV (CEO Perla Hearse), Tanya STOROZHENKO (personal brand, smm), Anna MYTROFANYUK (Instagram sales expert), and others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, restless marketing students from groups MK-31, MK-31-4, as part of the Marketing Communications and SMM courses (lecturer, Ph.D., Assoc. Prof. Yana KRYVYCH), joined the Orange Forum, where key aspects related to marketing communications in social networks were discussed: recognition &#8211; how to become the brand they want; involvement &#8211; how to influence customer decisions; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":81943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-81947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/81947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=81947"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/81947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/81943"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=81947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=81947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=81947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}