{"id":75480,"date":"2024-12-05T15:29:20","date_gmt":"2024-12-05T13:29:20","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=75480"},"modified":"2024-12-11T15:30:45","modified_gmt":"2024-12-11T13:30:45","slug":"about-ai-and-the-customer-experience-journey-from-penn-state-university","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/about-ai-and-the-customer-experience-journey-from-penn-state-university","title":{"rendered":"ABOUT AI AND THE CUSTOMER EXPERIENCE JOURNEY FROM PENN STATE UNIVERSITY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75480\" class=\"elementor elementor-75480 elementor-75473\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db0d22 e-flex e-con-boxed e-con e-parent\" data-id=\"2db0d22\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b17dcea elementor-widget elementor-widget-text-editor\" data-id=\"b17dcea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On December 4, first-year marketing students had the unique opportunity to listen to a lecture from Pennsylvania State University adjunct professor Lavi Peng.<\/p><p>The speaker thoroughly revealed current trends in marketing, in particular, the role of artificial intelligence in creating unforgettable experiences for customers.<\/p><p>The lecture covered such important aspects as:<\/p><ol><li>the five stages of the customer experience,<\/li><li>key\u00a0digital experience\u00a0touchpoints in the hospitality industry,<\/li><li>using AI to create magic experiences at touchpoint with customers.<\/li><\/ol><p>Many thanks to Lavi Peng\u00a0for a lively and interactive lecture! Your ideas provoked an interesting discussion and helped to understand the potential of artificial intelligence in modern marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On December 4, first-year marketing students had the unique opportunity to listen to a lecture from Pennsylvania State University adjunct professor Lavi Peng. The speaker thoroughly revealed current trends in marketing, in particular, the role of artificial intelligence in creating unforgettable experiences for customers. The lecture covered such important aspects as: the five stages of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":75475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-75480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/75480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=75480"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/75480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/75475"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=75480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=75480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=75480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}